Business Development Manager (Inbound)

Sokin Global Currency Account; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A global fintech company is seeking a Business Development Manager (Inbound) to manage the full lifecycle of inbound leads and convert prospects into clients. You will engage in consultative sales, understanding client needs while providing tailored solutions. The role requires at least 3 years of inbound sales experience, primarily in fintech, with exceptional CRM discipline. Candidates should demonstrate strong commercial judgement and a consultative sales approach. Competitive compensation and growth opportunities are offered.

Benefits

Competitive compensation

Performance-driven incentives

Clear progression opportunities

Qualifications

• 3+ years’ experience in inbound sales, preferably in financial services or fintech.
• Proven ability to close paid inbound leads effectively.
• Strong organizational and time-management skills.

Responsibilities

• Own and convert all inbound leads generated via various channels.
• Conduct discovery calls to identify prospect needs and pain points.
• Manage the entire inbound sales journey from qualification to activation.
• Maintain exceptional CRM discipline and track performance metrics.
• Work with cross-functional teams to optimize sales processes.

Skills

Inbound Sales Expertise

Commercial judgement

Consultative Skillset

CRM Discipline

Target-Driven

Tools

Salesforce

Zoho

Job description

Overview

As an Business Development Manager (Inbound) at Sokin, you will be the first point of contact for prospective corporate clients generated through our paid marketing and automated inbound channels.

You will own the full lifecycle of inbound opportunities, from initial qualification through to closing, compliance approval, onboarding, and activation, before handing clients over to Relationship Management or Customer Support (depending on client size and complexity).

This is a high-impact commercial role for an experienced inbound sales professional who thrives in competitive environments, understands how to qualify value early, and can consistently convert high-intent leads into revenue. You will work with prospects who are often engaging multiple providers, so strong listening skills, commercial judgement, and the ability to position Sokin’s value clearly against competitors are critical.

You will gain deep exposure to Sokin’s global payments ecosystem — including payments, FX, and treasury solutions — and play a key role in maximise ROI from our paid acquisition channels.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow.

We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.

Key Responsibilities

• Inbound Lead Ownership & Conversion
  • Take full ownership of all inbound leads generated via paid marketing, website applications, automated funnels, referrals, partnerships, and events.
  • Qualify inbound opportunities quickly and effectively, identifying high-value prospects early and disqualifying low-value opportunities to maximise productivity.
  • Convert qualified inbound leads into closed, revenue-generating clients.
• Consultative Sales & Competitive Positioning
  • Conduct high-quality discovery calls to understand prospect needs, pain points, and decision criteria.
  • Build strong rapport with prospects who are often evaluating multiple competitors.
  • Position Sokin’s solutions clearly and commercially to address prospect requirements and differentiate against competitors.
• End-to-End Deal Management
  • Manage the full inbound sales journey, including:
  • Initial qualification and discovery
  • Proposal creation and presentation
  • Application preparation
  • Collection of required documentation
  • Coordination through compliance review and approval
  • Client onboarding through to activation
  • Ensure a smooth and professional handover to Relationship Management or Customer Support once the client is live.
• CRM Excellence & Activity Management
  • Maintain exceptional CRM discipline, ensuring all activity, commentary, notes, and next steps are accurately recorded.
  • Manage callbacks, follow-ups, task setting, and pipeline progression with precision.
  • Track and optimise inbound conversion rates across the funnel.
• KPI & Revenue Performance
  • Meet and exceed KPIs across activity and revenue, including:
  • MQL → SAL → SQL conversion rates
  • Close rates
  • Revenue targets
  • Speed-to-lead and response times
  • Continuously improve inbound performance through data-led insights and process optimisation.
• Cross-Functional Collaboration
  • Work closely with Marketing to feedback on lead quality and campaign performance.
  • Partner with Compliance, Onboarding, Product, and Operations teams to ensure efficient client progression.
  • Contribute to ongoing improvements in inbound sales processes and automation.

Requirements

• Inbound Sales Expertise
  • 3+ years’ experience in a high-performing inbound sales role, ideally within financial services, fintech, payments, SaaS, or a regulated B2B environment.
  • Proven experience closing paid inbound or automated application-driven leads.
• Commercial & Consultative Skillset
  • Strong ability to build rapport quickly and lead structured, value-driven sales conversations.
  • Confident handling competitive sales situations and positioning solutions against alternatives.
• Commercial judgement to identify high-value opportunities early and prioritise effectively.
• CRM & Process Discipline
  • Expert-level CRM usage (e.g.Salesforce, Zoho or similar), with a track record of maintaining clean pipelines, accurate forecasting, and detailed activity commentary.
  • Highly organised with strong follow-up and time-management skills.
• Target-Driven & Resilient
  • Demonstrated success meeting or exceeding revenue and conversion targets.
  • Comfortable operating in a fast-paced, high-volume inbound environment.
  • Resilient, adaptable, and motivated by performance metrics.
• Collaboration & Mindset
  • Team-oriented with the ability to work cross-functionally across Marketing, Compliance, and Client teams.
  • Customer-first mindset with a focus on long-term value, not just short-term wins.

Why Join Sokin?

• Be part of a fast-growing global fintech with strong momentum across EMEA and North America
• Own high-intent inbound demand with clear accountability and impact
• Work with sophisticated, international businesses
• Clear progression opportunities within a scaling commercial organisation
• Competitive compensation and performance-driven incentives