Content Editor - North American Markets

Legend Corp; City of London; On-site; GBP 35,000 - GBP 50,000; Full time

Job summary

A leading digital content firm in the UK is seeking an experienced Content Editor to oversee the editing and optimisation of commercial content. You will work closely with SEO and design teams to create engaging, compliance-driven materials. Ideal candidates will have a strong background in editorial processes, especially in the gaming or entertainment sectors. This role offers a chance to join a diverse team dedicated to excellence and inclusivity.

Qualifications

• Proven experience editing and refining digital content, ideally in casino or gaming.
• Skilled at producing conversion-driven content for landing pages and promotions.
• Detail-oriented with a commitment to accuracy and compliance.

Responsibilities

• Review, proofread, and edit commercial content for consistency and compliance.
• Collaborate to produce and optimise content for landing pages.
• Track content performance and identify optimisation opportunities.

Skills

Editorial Expertise

Commercial Content Focus

Quality Assurance & Compliance

Collaboration & Communication

Time Management & Delivery

Tools

SEO tools

JIRA

Job description

• Content Editing & Quality Assurance – Review, proofread, and edit commercial and informational content to ensure consistency in tone, style, and brand voice. Guarantee all published content aligns with editorial guidelines, SEO standards, and market regulations.
• Content Creation & Optimisation – Collaborate with the SEO team to produce and optimise content for key landing pages, promotional campaigns, and product explainers. Craft clear, persuasive copy that enhances visibility, engagement, and conversion across the site.
• Briefing & Writer Management – Develop detailed briefs for freelance or in-house writers based on keyword data, competitor analysis, and content gaps. Review and refine returned drafts, ensuring each piece meets quality, compliance, and performance requirements.
• Commercial Content Maintenance (BAU) – Manage ongoing updates to high-value commercial pages, ensuring content remains fresh, accurate, and compliant.
• Cross-Functional Collaboration – Partner with SEO, Design, Product, and Engineering teams to implement on-page changes, test new formats, and support product launches. Create and manage JIRA tickets for technical and visual content updates.
• Performance Monitoring & Improvement – Track content performance using SEO and analytics tools. Use insights to identify optimisation opportunities, improve rankings, and refine future briefs.
• Administrative & Editorial Support – Maintain shared documentation, manage incoming content requests, and contribute to editorial process improvements that streamline production and delivery.

About you:

• Editorial Expertise - Proven experience editing and refining digital content, ideally within the casino, gaming, or entertainment space, with a strong eye for structure, clarity, and tone.
• Commercial Content Focus - Skilled at producing and editing conversion-driven content for high-value landing pages, promotions, and acquisition funnels within competitive online markets.
• Quality Assurance & Compliance - Detail-oriented, with a commitment to accuracy, fact-checking, and ensuring content meets regulatory and brand compliance standards in a dynamic iGaming environment.
• Collaboration & Communication - Works effectively with SEO, Product, Design, and Commercial teams to ensure deadlines are met and campaigns are cohesive.
• Time Management & Delivery - Thrives under deadlines and can manage multiple projects simultaneously while maintaining editorial quality and consistency.

Additional Information

The Process:

1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)

2nd: Interview with 2 of our Content Editors (1 hour video via Zoom)

3rd: Take home task and presentation - you will be given 3-5 days to complete the task before presenting it back to our Global Head of SEO and SEO specialist (1 hour video via Zoom)

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.