Head of Creative

14. Free Soul; United Kingdom; Hybrid; GBP 100,000 - GBP 125,000; Part time

Job summary

A wellness brand in the UK is seeking a Head of Creative to drive impactful campaigns and storytelling. This role involves leading creative direction, mentoring the creative team, and ensuring brand consistency. Candidates should have over 8 years of experience in senior creative roles within wellness or challenger brands. The position is hybrid, requiring 3 days in the office, and offers flexibility in working hours alongside great perks such as a product pantry and enhanced family leave.

Benefits

Flexible working hours

Hybrid working

25 days holiday plus bank holidays

Enhanced Family Leave

Free products while working

Friends and family discount

Dog-friendly office

Pension plan

Vitality health insurance

Team socials and events

Qualifications

• 8+ years experience in senior creative roles, ideally within wellness categories.
• Strong portfolio demonstrating excellence in storytelling and branding.
• Experience leading multidisciplinary creative teams.
• Ability to work efficiently in a 1-day-per-week structure.
• Passionate about women's wellbeing.

Responsibilities

• Drive high-impact creative ideas for campaigns and storytelling.
• Lead development of big creative ideas.
• Guide the team on the brand's tone of voice.
• Oversee direction for product launches and brand campaigns.

Skills

Senior creative roles experience

Conceptual excellence

Storytelling

Brand-led creative thinking

Visual identity understanding

Copy sensibility

Mentoring creatives

Job description

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.

Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. We act with accountability and intent, treating decisions as if our name were on the door, we are trusted to run with bold ideas and see them through.

We show up with respect and kindness - to our teammates, our community, and ourselves. We communicate clearly and fairly, listen with intent, celebrate difference and challenge in the right way, creating a space where everyone feels seen, valued and supported.

We’re driven by a growth mindset – staying curious, open to feedback, and committed to learning. We ask why, embrace thoughtful risk-taking, learn quickly from what doesn’t work and keep improving as individuals, as a team and as a brand.

We have fun (& take our shoes off)- taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected.

We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

That’s what makes Free Soul a truly special place to work.

What you’ll be doing

As our Head of Creative (1 day per week), you’ll drive high-impact ideas across campaigns, launches, copy, and storytelling. You’ll support the Creative team with clear creative direction, ensuring everything we produce feels distinctly Free Soul - bold, modern, unapologetic, and deeply rooted in women’s wellbeing.

Your mission? To elevate our creative output, strengthen our brand identity, and provide senior-level concepts and direction that set the tone for every major moment.

Creative Direction & Concepts

• Lead the development of big creative ideas for campaigns, launches, brand moments, and hero content.
• Provide top-level creative thinking that pushes the brand forward while staying true to our core identity.
• Partner with Brand Director to evolve and protect the creative vision of Free Soul across launches and key brand moments.
• Mentor and inspire the creative team, offering clear feedback and creative clarity.

Copy Support and Tone of Voice Direction

• Provide senior-level copy direction and guidance across brand touchpoints including: campaigns, scripts, taglines, packaging, and high-visibility communications.
• Guide the team on Free Soul’s tone of voice, ensuring consistency, clarity, and emotional resonance.
• Bring insight and storytelling craft to messaging that supports women’s real lived experiences.

Campaign and Launch Direction

• Oversee creative direction for key product launches and brand campaigns.
• Steer designers, videographers, and copywriters toward cohesive, high-quality creative.
• Review and refine campaign creative to ensure it meets the standard of excellence and aligns with strategic objectives.

What we’re looking for in you

• 8+ years experience in senior creative roles (Head of Creative/Creative Director) within challenger brands or lifestyle/wellness categories.
• A strong portfolio demonstrating conceptual excellence, storytelling, and brand-led creative thinking.
• Deep understanding of visual identity, campaign craft, and digital-first creative.
• Strong copy sensibility - able to shape messaging, refine tone of voice, and elevate narrative clarity.
• Experience leading multidisciplinary creative teams and guiding work from concept to execution.
• Ability to work efficiently and impactfully within a 1-day-per-week retainer structure.
• Collaborative, open, confident in giving direction, and passionate about women’s wellbeing.

You’ll thrive here if you’re

• A big thinker with a sharp creative instinct and a love for concepting.
• Able to quickly get to the heart of a brief and create clarity for the team.
• Energised by mentoring creatives and elevating a brand’s creative output.
• There’s a small correction: this bullet should read naturally. We’ll replace with the original: Passionate about brands with purpose, storytelling, and culture-shaping creative work.
• Excited by the opportunity to shape the creative future of Free Soul.

What you’ll get in return

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs
• Hybrid working: 3 days in the office per week
• Work from anywhere for 2 weeks a year
• 25 days holiday as well as bank holidays AND your birthday off!
• Enhanced Family Leave
• Free Soul product pantry - access to a variety of Free Soul products whilst working in the office
• Your monthly Free Soul essentials, delivered to your home - for free!
• 30% friends and family discount
• Dog-friendly office
• Pension plan
• Access to Vitality health insurance
• Team socials, lunch & learns and internal events