Product Marketing Manager

Northern Ireland Water Limited; Belfast; Hybrid; GBP 50,000 - GBP 55,000; Full time

Job summary

A dynamic tech for good organization is seeking a Product Marketing Manager to join their growing SaaS business in Belfast. You will play a key role in shaping product positioning, leading go-to-market strategies, and developing clear messaging that resonates with customers. The ideal candidate has proven product marketing experience in a B2B SaaS environment. This role is hybrid and offers competitive benefits, making it perfect for a purpose-driven individual ready to thrive in a fast-paced environment.

Benefits

Competitive benefits

Qualifications

• Proven experience in product marketing within a B2B SaaS or technology-led business.
• Experience working in an early-stage or scaling product marketing function.
• Strong understanding of SaaS products, go-to-market strategy and end-to-end customer journeys.

Responsibilities

• Shape and scale the product marketing function as the business grows.
• Own product positioning, messaging and value propositions.
• Lead go-to-market strategy and execution for new features and releases.
• Build core product marketing assets including sales collateral and launch materials.
• Support product-led growth across onboarding, adoption and retention.

Skills

Product marketing experience

Understanding of SaaS products

Go-to-market strategy

Cross-functional stakeholder influence

Customer-focused messaging

Job description

Overview

Product Marketing Manager - Tech for Good

Hybrid / Holywood, Co.Down
£50,000 - £55,000 + Competitive benefits

MCS Group is delighted to be working with an innovative Tech for Good organisation to recruit a Product Marketing Manager to join the growing SaaS business, and help shape how the product is positioned, launched and understood in the market.

This role will play a key part in building the foundations of product marketing across the business. You\'ll take ownership of product positioning and go-to-market activity, translating product capability into clear, compelling value for customers across the public and private sectors.

This is a hands-on role for someone who enjoys building from the ground up, working across teams and making sense of complexity in a fast-moving scale-up environment.

Key Responsibilities

• Shape and scale the product marketing function as the business grows.
• Own product positioning, messaging and value propositions to ensure clarity and consistency.
• Act as the bridge between Product and Marketing, aligning roadmap, customer needs and commercial priorities.
• Lead go-to-market strategy and execution for new features and releases.
• Turn complex product capabilities into clear, customer-focused stories for different audiences.
• Bring customer, market and competitive insight into product planning and prioritisation.
• Build core product marketing assets from the ground up, including website messaging, sales collateral and launch materials.
• Partner with Sales and Customer Success on enablement, cross-sell and adoption initiatives.
• Establish scalable product marketing processes and ways of working.
• Support product-led growth across onboarding, adoption and retention, measuring impact and iterating based on results.

Essential Criteria

• Proven experience in product marketing within a B2B SaaS or technology-led business.
• Experience working in an early-stage or scaling product marketing function.
• Strong understanding of SaaS products, go-to-market strategy and end-to-end customer journeys.
• Ability to develop clear product positioning and messaging from first principles.
• Experience partnering closely with Product and influencing cross-functional stakeholders.
• Background in enterprise SaaS, including developing use-case-led messaging to support upward selling.
• Exposure to social value, ESG, sustainability or impact-driven products.

If you are purpose driven and team orientated and embrace working in a fast moving, dynamic scale up culture with the ability to adapt or mobilise plans quickly to meet the evolving needs of the organisation, translate complex, technical features into clear customer value this could be perfect for you.

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Molly Rea, Senior Specialist Consultant at MCS Group on 02896935522.

If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss. MCS Group is committed to providing equality of opportunity to all.