Business Development Manager - Premium Hospitality

William Jackson Food Group; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading food distributor in Greater London is seeking a Business Development Manager to drive sales growth within the premium hospitality sector. The role involves managing existing accounts and acquiring new business, utilizing strong relationship-building skills with chefs. The ideal candidate will have field sales experience and a commercial approach to partner with high-quality food venues. Competitive package and values-driven culture await the right professional.

Qualifications

• Experience in field sales or business development is essential.
• Proven track record of growing existing accounts and closing new business.
• Strong commercial awareness and negotiation skills.

Responsibilities

• Deliver sales, margin and growth targets.
• Increase share of wallet within existing customers.
• Win new premium hospitality accounts.

Skills

Field sales / Business Development experience

Working with hospitality customers

Commercial awareness and negotiation skills

Closing new business

Credible working with chefs

Tools

CRM experience

Job description

Business Development Manager – Premium Hospitality

Reporting To: Regional Sales Manager
Location: Field-based (regional, London)

The Role

Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues.

This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margin as you are talking menus.

What You’ll Be Responsible For

• Deliver sales, margin and growth targets
• Increase share of wallet within existing customers by identifying product and category gaps
• Win new premium hospitality accounts aligned to the Wellocks brand
• Use a consultative, menu-led approach with chefs to introduce seasonal, specialist and premium ranges
• Position Wellocks as a primary or preferred supplier
• Build and manage a strong pipeline of new and existing opportunities
• Use CRM to manage activity, pipeline and follow-up
• Work cross-functionally with category, operations and customer service teams to ensure excellent execution

What We’re Looking For

Essential

• Field sales / Business Development experience
• Experience working with hospitality customers
• Proven track record of:
  • Growing existing accounts
  • Closing new business
• Confident and credible working with chefs and food-led operators
• Strong commercial awareness and negotiation skills
• Full UK driving licence

Desirable

• Foodservice or food wholesale background
• Knowledge of food categories and ingredients
• CRM experience

Personal Style

• Self-motivated and target-driven
• Professional, credible and relationship-focused
• Resilient, organised and commercially sharp
• Comfortable operating in quality-led hospitality environments

Aligned with Wellocks values — passionate, inspiring, respectful and proud, with uncompromising standards around quality, customer focus and collaboration

About us

Wellocks, is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre prepared veg items to our customers which is an integral part of our service.

We’re proud to be part of the William Jackson Food Group, a dedicated family‑owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long‑standing business are rooted in our culture here at Wellocks.