Brand Activation Manager

Sports Tech Group; United Kingdom; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading company in the beverage industry is seeking a Brand Activation Manager to lead Shopper Marketing campaigns. This strategic role involves developing execution toolkits, tracking campaign performance, and ensuring effective communication across teams. The ideal candidate will have commercial experience and a strong ability to translate insights into actionable strategies.

Qualifications

• Commercial experience preferable.
• Previous experience in customer facing roles.
• Desire to create change & to build best in class executions.

Responsibilities

• Lead the Shopper Marketing campaign creative and management across drinks portfolio.
• Develop and implement the end-to-end Shopper Marketing execution process.
• Build and lead the Brand communication platform.

Skills

Leadership of projects across multiple teams

Transitioning insight into action

Dynamic thought Leadership

High attention to detail

Job description

As our Brand Activation Manager, you will lead the front end/internal deployment of all Shopper Marketing Campaigns and ensure they are delivered to the customer facing teams in a consistent, simple and efficient manner. It will focus on leading a best-in-class end to end execution process and material to deliver commercial and Brand Growth for Suntory GB&I and allow our customer facing teams to be ‘Gemba centric’

You will develop Shopper toolkits for all campaigns that provide internal and external stakeholders with the right level of information and insight to deliver our Shopper marketing campaigns. You will support the business in creating marketing leading Brand and commercial plans and support delivering our growth agenda. Ensure seamless Brand communication to our external facing sales team. You will lead the short team (6month) execution process ensuring clear and concise communication throughout the cross functional business.

You will work across a wide variety of functions Marketing, Sales, Category, CS&P and Ted, needing to regularly influence a number of key stakeholders at a variety of levels to ensure the plans are optimal, followed by superb execution in market. They will need to ensure they can convert trends, insight, and market activity into insight and ultimately campaigns.

This is a non-customer facing strategic role however it enables the other team members to be 10% Gemba centric. This is done by creating collaborative relationships with our agency partners, lead flawless execution tracking and process and manage all internal sign off process. It will also be focused on delivering against our customer agendas and needs Therefore the individual will need to be able to think in a multi-faceted way to bring together a commercial lens, brand plans and a customer perspective to create rounded and objective opinions and recommendations

YOUR ROLE

• Leads the Shopper Marketing campaign creative and management across drinks portfolio. Lucozade Energy, Sport & Ribena
• Build strategic and customer centric execution toolkits for all campaigns including the internal back-office process
• Develop and implement the end-to-end Shopper Marketing execution process delivers appropriate inputs into the commercial cycle
• Lead of the overall tracking and evaluation of each activation campaign including maintaining the master scorecard and providing recommendations for future campaigns based on the insight and data collected
• Build and lead the Brand communication platform to enable the flow of appropriate information to the sales function that provides them with best-in-class external facing content
• Support the forming and maintaining effective and efficient relationships with a variety of Shopper Marketing agencies and Brand Partners
• Share and collate best in class insights from agencies/suppliers/retailers
• Owns translation of brand, consumer and shopper insights into shopper activation
• Owns review of all point-of-sale material- new technologies/innovation
• Support the execution of test & learns

WHAT'S IN IT FOR YOU

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

WHAT I NEED TO BE SUCCESSFUL

• Commercial experience preferable

Key Competencies and skills

• Transitioning insight into action and delivery
• Leadership of projects across multiple teams
• Dynamic thought Leadership
• Previous experience in customer facing roles
• Desire to create change & to build best in class executions
• High attention to detail

YOUR FUTURE WITH US

Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

OUR DIVERSITY EQUITY AND INCLUSION COMMITMENT

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.