Digital PR Lead - High-Impact Campaigns & Backlinks

Igbaffiliate; United Kingdom; Hybrid; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading marketing company in the United Kingdom is seeking a Digital PR Lead to take ownership of PR campaigns. You will shape the Digital PR direction, lead strategies, and drive impactful media coverage across top-tier channels. Looking for someone with proven Digital PR experience, strong storytelling skills, and the ability to build media relationships. Competitive salary, annual bonus, and a variety of other benefits are offered to foster work-life balance and personal growth.

Benefits

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Exciting global events

Flexibility for work-life balance

Qualifications

• Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media.
• Ability to shape creative and newsworthy campaign ideas aligned with brand and SEO goals.
• Skilled at crafting compelling narratives and uncovering media-friendly angles from data.
• Comfortable pitching to journalists and building lasting media relationships.
• Able to analyse performance data to inform campaign development and strategy.

Responsibilities

• Deliver high-authority backlinks from top-tier media through innovative campaigns.
• Contribute to the creative direction of a newly formed Digital PR sub-team.
• Drive consistent media coverage to boost visibility and trust.
• Build relationships with key media contacts for long-term link-building opportunities.
• Align campaigns with keyword targets and broader brand goals.

Skills

Digital PR Experience

Strategic Campaign Thinking

Excellent Writing & Storytelling

Media-Savvy Communication

Insight-Driven Approach

Self-Sufficient yet Collaborative

Job description

A leading marketing company in the United Kingdom is seeking a Digital PR Lead to take ownership of PR campaigns. You will shape the Digital PR direction, lead strategies, and drive impactful media coverage across top-tier channels. Looking for someone with proven Digital PR experience, strong storytelling skills, and the ability to build media relationships. Competitive salary, annual bonus, and a variety of other benefits are offered to foster work-life balance and personal growth.