Service Designer

Service Design Magazine; Newcastle upon Tyne, York and North Yorkshire; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading design publication in the UK is seeking a skilled Service Designer to craft comprehensive end-to-end experiences for services. You’ll be responsible for optimizing services to meet user needs while aligning with business goals. Collaborating closely with multidisciplinary teams, you will advocate for user-centred design principles and work on identifying pain points to enhance user experiences. The ideal candidate has a strong background in service design, experience with GDS principles, and skills in negotiating with stakeholders.

Qualifications

• Relevant experience as a Service Designer or in a similar field.
• Experience working with the Government Digital Service design principles.
• Experience advocating for User-Centred Design practices.

Responsibilities

• Collaborate with stakeholders to understand business requirements.
• Support User Researchers in gathering insights to inform design.
• Champion user-centred design practices and communicate design value.

Skills

User-Centred Design

Collaboration

Stakeholder negotiation

Design principles knowledge

Job description

Overview

As a service designer you’d be responsible for crafting the complete end-to-end experience of a service. Your role would be to optimise and enhance services to ensure they not only meet the needs of users but also align with the broader goals of the business. Service designers possess deep knowledge of design principles and systems, with a strong focus on both digital and offline channels. You would work collaboratively with various teams to ensure everyone is aligned and working toward a common vision. By identifying pain points and opportunities, you’d define and refine services to ensure a seamless and effective experience for the user.

Responsibilities

• Collaborate with stakeholders to understand business requirements and identify user needs.
• Support User Researchers in gathering insights from users to inform design decisions.
• Champion user-centred design practices and effectively communicate the value of design – emphasising inclusivity, accessibility, and environmental sustainability.
• Create service blueprints and user journey maps to visualise the end-to-end experience and solve complex problems.
• Facilitate workshops with stakeholders and delivery teams to maintain alignment, encourage engagement, and gather insights.
• Ensure adherence to the client’s design standards, systems, and best practices.
• Work closely with multidisciplinary teams—including Interaction Designers, User Researchers, Content Designers, Developers, and Performance Analysts.
• Confidently present work and rationale to both internal teams and client stakeholders.
• Use evidence and data to iterate on designs, form hypotheses, and validate them through testing.

Qualifications

• Relevant experience as a Service Designer or similar field
• Working with the Government Digital Service (GDS) design principals
• Experience advocating for User-Centred Design
• Experience negotiating with and influencing senior stakeholders
• Working with Design systems/libraries, style guides and existing patterns/guidelines

Desirable skills/experience

• Working in an Agile or similar multidisciplinary environment
• Using HTML, Markdown, Nunjucks or other prototyping languages
• Strong accessibility knowledge
• Leading a team or mentoring junior designers