Digital Strategist

Leith Agency Limited; United Kingdom; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A UK-based digital marketing agency is seeking a detail-oriented individual passionate about data analysis and digital strategy. The role involves creating performance reports, optimizing conversion rates, and collaborating with design teams. Strong communication and experience with tools like Google Analytics are key. Enjoy benefits like flexible working hours, enhanced leave, and unique perks such as access to a company boat.

Benefits

Flexible working hours

Enhanced maternity/paternity leave

Pension plan

Childcare Voucher Scheme

Employee Assistance Programme

Social events

Free Yoga sessions

Cycle to work scheme

Electric vehicle scheme

Generous Annual Leave

Annual discretionary bonus

Access to company boat

Qualifications

• Strong attention to detail and data accuracy.
• Curious mindset with a focus on human behavior.
• Ability to identify trends and translate insights.

Responsibilities

• Compile digital marketing performance reports.
• Maintain data accuracy and client deliverables.
• Make actionable recommendations to optimize conversion rates.
• Collaborate with UX/UI designers on marketing initiatives.
• Participate in pitches and proposals for new business.

Skills

Attention to detail

Written and verbal communication

Digital marketing knowledge

Problem-solving

Experience with Google Analytics 4

Tools

Google Analytics 4

Tag Manager

Google Ads

Looker Studio

Hotjar

SEMrush

Job description

You’re someone who loves combing through data to find a brilliant piece of insight, who takes pride in insightful and well-crafted digital strategy, and is excited to help out across a wide range of clients, sectors and projects.
You’re curious about human behaviour and culture. You’re eager to learn and develop; a self-starter who can take a project and run with it.

Skills and experience you’ll need:

• We’re looking for someone who loves data and has great attention to detail.
• You’re curious about finding out the ‘why’, with strong written and verbal communication to articulate your ideas.
• You have a keen interest in digital marketing across channels, with the ability to spot trends and translate these into actionable insights.
• A problem-solving personality, with the desire to help your colleagues and be part of a close-knit Strategy team.
• Experience with Google Analytics 4, Tag Manager, Google Ads and Looker Studio. Extra points if you have experience with tools like Hotjar, SEMrush, Google Optimise and Global Web Index.

Nice to have:

• Knowledge of social media management platforms such as Meta, TikTok & Google Ads.
• Knowledge of PPC and SEO and the roles they play in integrated digital strategies for brands.
• Knowledge of A/B Testing and the importance of data-driven decision-making.

The role

• Regular digital marketing performance reports, including data analysis and dashboarding.
• Maintain a high level of data accuracy, consistency, and attention to detail in all client-facing deliverables.
• Make recommendations across different digital touchpoints to optimise conversion rates.
• Review user journeys across different channels, landing pages and audiences with varying needs to make rational, strong and actionable recommendations.
• Carry out proactive reviews of website analytics, paid media data and client competitor websites to help shape recommendations.
• Collaborate with UX and UI designers in Leith’s Digital Product Team to drive our proposition forward, identifying opportunities for growth, particularly in digital marketing.
• Contribute to new business development, taking part in pitches and written proposals.
• Knowledge sharing, training and raising Digital Marketing knowledge levels across the agency.
• Flexible hours and opportunity to work from home on 2-days per week.
• Regular, company-wide learning sessions, meetups and talks.
• Enhanced maternity/paternity leave and shared parental leave.
• Pension plan with employer contributions.
• Childcare Voucher Scheme.
• Employee Assistance Programme, including Counselling.
• Social events throughout the year.
• Free Yoga sessions on our barge.
• A cycle to work scheme to save you cash for saving the planet.
• Electric vehicle scheme, saving 30% - 40% on leasing an EV.
• Generous Annual Leave Entitlement + Your birthday off.
• Annual discretionary bonus.
• A boat, yes you heard that right! Our own boat docked at the Leith shore where we host client meetings and parties.

Ready to jump in?

Email your CV and cover letter that proves you're the one we're looking for.