Digital Marketing Specialist

Frontiers Media SA; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global research publishing company is looking for a Digital Marketing Specialist to enhance brand awareness and drive conversions through digital channels. This role involves planning, implementing, and optimizing campaigns across various platforms while collaborating with teams to achieve business growth. Ideal candidates will possess hands-on experience in social media management and knowledge of Google Ads, alongside excellent writing skills. The position is office-based in London or Madrid, with flexibility for remote work.

Benefits

4 wellbeing days

Access to learning platforms

Employee assistance plan

Volunteering opportunities

Qualifications

• Hands-on experience with social media, including Facebook, Instagram, and LinkedIn.
• Native-level English writing and editing skills.
• Ability to deliver data-driven presentations.

Responsibilities

• Plan and implement digital marketing campaigns.
• Create and test engaging content for marketing channels.
• Monitor campaign performance and provide recommendations.

Skills

Social media platforms proficiency

Excellent writing skills

Google Ads knowledge

Project management skills

Customer-centric approach

Tools

Google Analytics

Hootsuite

Google Ads Manager

Job description

# **Who we are**We are on a mission to make all science open, enabling the research community to develop thesolutions we all need to live healthy lives on ahealthy planet. Frontiers is one of the world’s largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all. Follow the links below to learn more about our work. ## # **What we can offer you**# At Frontiers, our working model for new roles includes a balanced approach that fosters collaboration through regular engagement at our office hubs in key locations. While we value flexibility, we also believe that shared in-person time strengthens team culture, trust, and productivity.We provide a range of benefits across our global locations, including but not limited to:* 4 additional wellbeing days in addition to existing annual leave allowance* Access to learning platforms and dedicated learning & development time* A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan* Employees can dedicate three days each year to volunteer* Additional benefits depending on your location (e.g. pension plan and private medical care)***Please note, this is a 12 months fixed term contract*****The role**Reporting into the Digital Marketing Manager, the **Digital Marketing Specialist** leverages digital marketing channels such as social media and the Google advertising network to increase brand awareness and drive conversions in line with the core business objectives. This is a fantastic opportunity for an enthusiastic digital marketer looking to learn and develop.**What you will do:*** Plan, implement and optimize paid and organic campaigns across the digital marketing channels, such as social media, Google ad network, and our website, aiming to increase brand awareness and engagement, lead generationand content acquisition* Create and test engaging content (copy, creatives) for our digital marketing channels* Work with the relevant teams across the business to deliver key targets and support business growth* Support and enable team members from other departments on social media best practices* Manage daily conversations taking place on feeds* Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment**Skills, Knowledge and Experience:*** Hands-on experience in social media platforms, including Facebook, Instagram, X, and LinkedIn.* Experience in organic social media posting.* Proven track record of using key tools such as Ads Managers (e.g., Facebook, X, LinkedIn, and Google), Google Analytics, and social media management tools (e.g., Hootsuite, Sprinklr).* Excellent writing, editing, and proofreading skills, with the ability to communicate complex topics in clear and accessible language. Native-level English level.* Good knowledge of Google Ads.* Ability to produce and deliver clear and concise data-driven presentations and reports.* Good project management skills and ability to work on multiple projects simultaneously.* Flexible and able to shift between priorities.* Customer-centric, results-oriented, and analytical.* Excited about Frontiers’ mission to make science open and enable healthy lives on a healthy planet.**Desirable:*** Certification in Google Ads and Google Analytics* Experience with Marketing Cloud* Experience with AI in digital marketing* Experience in brand management or working with brand campaigns* Experience with email marketingThis role is **office based (London/Madrid)**, it is expected you must be in the office 3 days a week with working from home an option for the rest of the week.## # **Apply now**Please click the 'apply' button on this page and submit your application in English.Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at [e-mail] for any additional support.## # ***Equal opportunity statement***## *Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.*Don't see a role you are looking your resume and contact information and we'll be in touch when a suitable role arises.