Digital Marketing Manager

Thornton & Ross Ltd; Huddersfield; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading healthcare company in Huddersfield is seeking an experienced Digital Marketing Manager to lead its digital strategy. You will enhance visibility and engagement for consumer healthcare brands on key digital platforms, manage SEO/SEA campaigns, and foster team development within a hybrid working environment offering competitive benefits.

Benefits

Competitive salary and annual bonus scheme

Salary Sacrifice Pension Scheme

Hybrid working model

25 days annual leave plus bank holidays

Free winter flu jab

Wellbeing support

Electric Car Scheme

Cycle to Work Scheme

Enhanced Family Leave

Qualifications

• Minimum of 5 years’ experience in consumer-facing digital marketing.
• Strong understanding of search engine algorithms and paid search strategies.
• Proven track record of managing SEO, SEA campaigns, and social media.

Responsibilities

• Lead digital strategy and enhance brand visibility.
• Plan and execute SEO strategies to improve rankings.
• Develop and manage SEA campaigns while analysing performance.
• Utilise analytics tools to track performance metrics.

Skills

SEO management

PPC campaign management

Data analysis

Social media strategy

Team leadership

Communication

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Digital Marketing Manager

Company: STADA Thornton & Ross

Location: Huddersfield, U.K.

Employment Type: Full-time, Permanent

Seniority Level: Mid- Senior level

Role Purpose

We are looking for an experienced Digital Marketing Manager to lead our digital strategy and elevate the visibility and engagement of our consumer healthcare brands across key digital platforms.

As part of the senior leadership team, you will shape and deliver our digital vision, ensuring alignment with business priorities and enterprise strategy. You’ll inspire and develop a high‑performing team, foster creativity and accountability, and drive digital transformation to deliver sustainable business growth—all while role‑modeling our company values and commitment to compliance.

How You Will Make An Impact

• Strategic Leadership
  • Shape and communicate a compelling digital marketing vision aligned with business goals.
  • Collaborate with senior stakeholders and anticipate digital trends to keep the business ahead.
• Management of SEO/Content
  • Plan and execute SEO strategies to improve organic search rankings and drive brand visibility.
  • Conduct keyword and competitor analysis, and ensure implementation in brand SEO strategy.
  • Collaborate with content creators to integrate SEO best practices into all digital content.
  • Perform on‑page and off‑page SEO activities, including link building, meta‑tag optimisation, and technical SEO.
  • Monitor and analyse website performance using analytics platforms, ensuring learnings are implemented.
• Campaign Management
  • Develop and manage SEA (PPC) campaigns to complement organic search efforts.
  • Analyse campaign performance and proactively adjust strategies based on data‑driven insights.
• Analytics & Reporting
  • Utilise analytics tools to track and report on key performance metrics.
  • Provide regular reports and insights on SEO and SEA performance and ROI, including recommendations for improvement.
• Social
  • Develop and manage social media activity to maximise communication opportunities and search visibility.
  • Manage opportunities with social commerce such as TikTok Shop.
• People & Culture Leadership
  • Develop, coach, and empower team members to achieve their full potential.
  • Foster a culture of feedback, inclusion, and high performance.
  • Champion diversity, equity, and belonging within the team and wider organisation.
• Change & Transformation
  • Lead digital transformation initiatives, driving adoption of new technologies and ways of working.
  • Inspire and support teams through periods of change and ambiguity.
• Collaboration
  • Collaborate with cross‑functional teams, including CHC Marketing, eCommerce, Global Digital, Corporate Communications and Customer Services, to ensure cohesive marketing efforts.
• Budget Management
  • Proactively monitor and manage spending, optimising campaigns to maximise return on investment.
• Integrity & Accountability
  • Model ethical behaviour, transparency, and accountability in all actions.
  • Ensure compliance with internal and external standards, and promote a culture of integrity.

What We Are Looking For

At STADA, we embrace Uniqueness—recognising the value that diverse perspectives bring to our work. Our core values—Entrepreneurship, Integrity, Agility, and One STADA—guide how we collaborate and innovate.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (desirable).
• Minimum of 5 years’ experience in a consumer‑facing digital marketing role.
• Strong understanding of search engine algorithms, ranking factors, and paid search strategies.
• Proven track record of successfully managing and executing SEO and SEA campaigns and social media activity.
• Proficiency in SEO and SEA tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent analytical, organisational, and communication skills.
• Ability to work independently and as part of a team.
• Experience in the healthcare industry or a regulated industry is a plus.

How We Care For You

• 💸 Competitive salary and annual bonus scheme.
• 🗝 Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• ⌚ Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 🌴 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• 💉 Free winter flu jab.
• 🧠 Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• ⚡ Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.
• 🚲 Cycle to Work Scheme.
• 👪 Enhanced Family Leave.
• 🎉 Plus, many more employee benefits & celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.