Deputy General Manager - Jermyn Street Flagship

Charles Tyrwhitt LLP; City of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading men's apparel retailer in London seeks a Deputy General Manager to oversee the Lower Ground Floor of their flagship store. Successful candidates will have past retail management experience and a track record of driving sales and leading teams. This role demands a commercial mindset and the ability to foster a culture of excellence and superb customer service. The position offers competitive compensation and opportunities for professional development.

Benefits

Competitive salary

Quarterly bonus scheme

Uniform allowance

Staff discount

Cycle to work scheme

Fun fund for team activities

Professional development through Tyrwhitt Academy

Qualifications

• Previous retail management experience in a flagship store preferred.
• Proven ability to lead and coach a high-performing team.
• Experience in driving sales in a commercial environment.

Responsibilities

• Lead the Lower Ground Floor teams to exceed KPIs.
• Manage controllable costs and drive commercial opportunities.
• Cultivate a culture of exceptional customer service.

Skills

Retail management

Leadership

Sales driving

Analytical skills

Stock management

Customer relationship management

Tools

Microsoft Office

Job description

The Role

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.

This time, we’re on the lookout for a Deputy General Manager who will be working with the General Flagship Manager, Scott, from our Jermyn Street team.

What you will be doing

We have an exciting opportunity for a Deputy General Manager to lead our Lower Ground Floor at the iconic Jermyn Street flagship. This role is one of two Deputy General Managers who together support the General Manager in delivering exceptional performance across the entire store. As a fully cross‑functional position, you will oversee the smooth running of the lower ground floor tailoring department and customer service area, while also partnering with the Assistant Manager to ensure seamless shop floor and back‑of‑house operations. You will lead teams to exceed KPIs and elevate commercial performance through strong leadership, an unwavering focus on customer experience, and a disciplined approach to operations, costs, and payroll.

In this role, you will coach, develop, and empower the Jermyn Street management team and wider store team, ensuring they achieve and surpass sales targets and performance expectations. You will take ownership of managing controllable costs, operating efficiently within planned budgets, and supporting the General Manager in driving commercial opportunities that help the store exceed company objectives. As a centre of excellence, you will identify and maximise sales opportunities across promotions, outfit building, up‑selling, cross‑selling, and corporate activity.

You will use data, trading insight, and market trends to proactively plan and implement interventions, while feeding back on competitor activity and helping to generate new business and customer opportunities. A key part of the role is developing future talent, creating a strong hub of capability that supports the wider business. You will champion best practice retail methods, share learnings across other locations, and maintain exemplary standards of visual merchandising and store execution.

Above all, you will cultivate a culture of exceptional customer service by ensuring all team members are in delivering the Charles Tyrwhitt experience, fully knowledgeable on FEEFO expectations, store promotions, and current ranges. You will utilise all store, business, and training tools – including commercial reports, VM directives, and Tyrwhitt Academy resources – to support consistent operational excellence and high‑performing store standards.

What we are looking for

How we do our work is important to us at CT and anyone who joins us will feel aligned with our 3 BE’s: “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.

As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we’re looking for hard working people with a pro‑active approach to their work.

Experience Required

• Previous retail management experience in a high profile flagship store preferred
• Proven ability to lead, coach and motivate others in order to establish a high performing team to achieve strong results
• A proven track record of driving sales in a commercially driven environment
• Experience managing a large retail team
• High level of awareness of scheduling to maximise sales and reduce costs. Good awareness of training patterns and adapting to retail performance
• Strong planning and organisational abilities, maintaining a clear long‑term vision
• Highly commercial mindset with strong analytical, oral, and written communication skills
• Experience using data and trends to drive commercial decisions and optimise performance
• Stock management and loss prevention experience
• Knowledge of understanding systems with a good understanding of Microsoft Office
• Strong relationship building skills and stakeholder/customer management

What you can expect from us

• Competitive salary and an excellent quarterly bonus scheme
• Uniform – retail colleagues are entitled to a uniform outfit allowance which is refreshed every 6 months.
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
• You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• We will help you get to work too! We have a great cycle to work scheme and relocation packages to support career development
• We are serious about having fun at work. Each store has a fun fund to ensure parties, treats, social activities and team building events happen regularly.
• We are proud to go about our business in the right way and partner with many charities and sustainability partners – ‘giving something back’ is an important part of our ethos
• The Tyrwhitt Academy will take care of your professional development. Our training supports you with product knowledge, customer service and other training needs. We also have a number of apprenticeship level qualifications open to store colleagues that you can work through whilst still earning your full wage.

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world‑known, well‑loved London‑based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our U.S. Partnerships and U.S. Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes.

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.

‘I am Proud and Free to be me!’

When it comes to our people, we really do “Give a shirt”.

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE‑liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.