CRM Manager

Culligan® International; Wolverhampton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading water solutions company in Wolverhampton is seeking a seasoned CRM Analyst to enhance their CRM platform. This mid-senior level role focuses on driving customer retention, managing CRM performance, and providing analytical insights. The ideal candidate has at least 3 years of Salesforce Administration experience and excels in a high-traffic CRM environment. Benefits include 25 days of holiday, a pension scheme, and ongoing training.

Benefits

25 days holiday plus bank holidays

Holiday purchase scheme

Pension - Salary exchange Scheme

Life Assurance

Employee Assistance programme

Ongoing Training and Development

Qualifications

• Minimum 3 years of experience in Salesforce Administration.
• Experience in high-traffic CRM environments.
• Ability to deliver insightful CRM reports.

Responsibilities

• Oversee and enhance the usability of the CRM platform.
• Implement strategies to boost customer retention.
• Manage CRM data integrity and provide analytics.

Skills

Attention to detail

Analytical mindset

Communication skills

Team collaboration

Problem-solving

Multitasking

Tools

Salesforce

Job description

This range is provided by Culligan UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

In this role you will take charge of the strategic and operational direction of our CRM platform, enhancing its usability for the entire team while driving revenue, margins, growth, market share, productivity, and customer satisfaction. Maintaining the integrity of the CRM system architecture to align with global standards and industry-leading practices, facilitating seamless integration across the organisation while proficiently capturing crucial data throughout the entire customer and product lifecycle.

Leadership & Strategy

• Take charge of the CRM platform and team, while nurturing a culture of high performance
• Craft and implement innovative CRM strategies that boost customer retention and elevate loyalty
• Partner with business leaders to streamline processes by leveraging CRM functionalities
• Facilitate ongoing performance evaluations and champion individual development plans

System Management & Integration

• Manage the health and architecture of our CRM platform to ensure optimal performance
• Enhance the integration between Salesforce and other systems, like IFS, to streamline processes
• Ensure that our CRM system effectively supports all departments, including Sales, Marketing, and Customer Service

Data & Reporting

• Oversee the integrity and organisation of CRM data, ensuring effective segmentation and insightful reporting
• Provide valuable insights by leveraging analytics and data mining techniques
• Keep track of customer lifetime value and develop strategies that enhance profitability

Customer Experience

• Map Salesforce processes alongside customer journeys to uncover new opportunities
• Manage direct communications through CRM while transitioning to more cost-effective channels, such as SMS and email
• Create and execute testing strategies aimed at enhancing CRM performance

Training & Support

• Provide users with thorough training and ongoing support to ensure their success
• Address system-related challenges swiftly, demonstrating a sense of urgency and accountability
• Champion a culture of continuous innovation and embrace opportunities for process enhancement

Requirements

Experience

• At least 3 years of experience in Salesforce Administration
• Background working in a variety of CRM high-traffic environments
• Proficient in delivering insightful reports and analytics from CRM data
• Skilled in managing and processing extensive datasets
• Familiarity with both Sales and Service Cloud platforms

Skills

• Meticulous attention to detail and a sharp analytical mindset
• Exceptional communication and interpersonal abilities
• Collaborative team player with a proactive approach to delivery
• Innovative problem-solver with a strong sense of ownership
• Skilled at multitasking while keeping the customer at the forefront

Benefits

• 25 days holiday plus bank holidays
• Holiday purchase scheme available
• Pension - Salary exchange Scheme
• Life Assurance
• My Culligan benefits -Discount platform
• Culligan Product discounts
• Employee Assistance programme
• Ongoing Training and Development
• Enhanced maternity, paternity, and grandparent leave

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Analyst