CRM Lead: Lifecycle & Personalization (Equity + Flex Hours)

Applied Intuition Inc.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A premium ride-hailing service in Greater London seeks a CRM Lead / Head of CRM to manage their CRM function from day one. You will oversee lifecycle marketing and loyalty campaigns, using channels like email and push notifications. Collaborate with various teams for high-profile campaigns and product enhancements. Competitive salary, stock options, and other perks provided, with a clear path for advancement based on performance.

Benefits

Competitive salary and equity package

Private Medical Insurance

Life and critical illness insurance

Monthly credit for Wheely journeys

Cycle to work scheme

Flexible working hours with in-person culture

Qualifications

• Minimum of 5 years of hands-on experience in CRM campaign management.
• Extensive experience with customer engagement and marketing automation platforms.
• Proven expertise in A/B and multivariate testing, including design and analysis.
• Strong analytical skills to pull and assess metrics related to engagement.
• Proficiency in basic HTML/CSS troubleshooting and templating.

Responsibilities

• Develop and lead CRM strategy for lifecycle, partnership, and product initiatives.
• Drive improvements on business-specific KPIs like conversions and churn.
• Identify integration opportunities from product launches into lifecycle programming.
• Collaborate cross-functionally with Analytics, Partnerships, Design, and Engineering.

Skills

CRM campaign management

Customer engagement

Marketing automation platforms

A/B testing

Data analysis

HTML/CSS troubleshooting

Tools

Braze

Iterable

Job description

A premium ride-hailing service in Greater London seeks a CRM Lead / Head of CRM to manage their CRM function from day one. You will oversee lifecycle marketing and loyalty campaigns, using channels like email and push notifications. Collaborate with various teams for high-profile campaigns and product enhancements. Competitive salary, stock options, and other perks provided, with a clear path for advancement based on performance.