Content Marketing Manager

First Capital Realty Inc.; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading travel services provider in London is seeking a Content Marketing Manager to lead content strategy across multiple channels. The ideal candidate should have over 5 years of B2B content marketing experience, particularly in travel or technology, with strong skills in digital storytelling and writing. This pivotal role requires crafting engaging narratives and ensuring brand consistency globally. The company offers vibrant culture, travel discounts, and comprehensive career development opportunities.

Benefits

Exclusive Travel Discounts

Career Development

Vibrant Culture & industry-renowned social events

Active Hour

Comprehensive Health Cash Plan

Health & Wellbeing Challenges

Financial Wellbeing Support

Company-matched charitable donations

Excellent pension scheme

Qualifications

• 5+ years of experience in B2B content marketing, ideally in travel or technology.
• Proven expertise in content strategy and digital storytelling.
• Strong understanding of UK and South African markets.

Responsibilities

• Lead content strategy across digital and offline channels.
• Translate complex topics into clear, engaging stories.
• Champion writing quality and content production.

Skills

B2B content marketing

Digital storytelling

Writing excellence

SEO skills

Analytical skills

Job description

Content Marketing Manager

Job no: 528805
Brand: Marketing
Work type: Full time
Location: London
Categories: Marketing and Communication

About Corporate Traveller

Corporate Traveller is part of Flight Centre Travel Group’s global corporate division. We deliver world‑leading managed travel solutions, empowering businesses through technology supported by people. Our intuitive platform and personal service help companies travel smarter, faster, and more efficiently. (https://www.corptraveller.com/en-gb)

The Opportunity

We’re seeking a highly skilled Content Manager & Corporate Traveller Brand Hub Leader — a dual‑function role that blends hands‑on content excellence with global content stewardship.

In this role, you will shape the development, execution, and optimisation of Corporate Traveller’s content strategy across the UK and South African markets, shaping narratives that drive awareness, engagement, and commercial growth. You will bring strong craft, digital fluency, and strategic thinking to produce content that strengthens brand authority, elevates customer experience, and fuels marketing performance across channels.

At the same time, you will act as the brand hub leader for our Corporate Traveller Content Team across the globe, guiding how the brand shows up across campaigns, messaging, and localisation. You will drive alignment with global frameworks, partner closely with regional marketing teams, and ensure consistency, quality, and strategic coherence across all content delivered globally. Acting as the central connection point between the Corporate Traveller content team, regional marketers, and external partners, you will help steer brand direction and uphold strong creative and content standards across the organisation.

This is a pivotal role for Corporate Traveller’s regional growth — combining content leadership with high‑performance content delivery across key markets, and driving excellence, quality, and consistency for the wider Corporate Traveller content team.

Key Responsibilities

• Lead content strategy, planning, and optimisation in collaboration with Brand across digital and offline channels (web, social, email, video, paid, and sales enablement).
• Translate complex travel topics into clear, compelling stories that resonate with multiple audiences — from C‑suite executives to travel managers and bookers.
• Champion craft and writing quality — curating, refining, and producing content that informs, inspires, and converts.
• Apply strong SEO and AEO writing skills to optimise content for LLM‑driven search and visibility.
• Create high‑impact digital content across blog, web, social, email, and paid media channels.
• Manage freelance support to scale content creation and manage overflow effectively.
• Use analytics to measure and optimise performance, improving engagement and ROI.
• Support Gen‑AI‑enabled workflows to enhance efficiency, scale, and consistency.
• Be part of a global content team spanning AMER, EMEA, and APAC, with exposure to all markets and collaboration across FCTG’s corporate brands.
• SEO & AEO digital writing, B2B storytelling, and brand tone adaptation.
• Content planning, campaign integration, and localisation awareness.
• Creation of blogs, case studies, web pages, newsletters, and sales materials.
• Digital copywriting for paid media campaigns.
• Scriptwriting for video and social content.
• Analytics‑driven optimisation and stakeholder collaboration across regions.
• Agency experience or exposure to fast‑paced creative environments is an advantage.
• Highly efficient, fast, and confident managing large volumes of content and multi‑channel projects.

What You Bring

• 5+ Years’ experience in B2B content marketing, ideally within travel, technology, or professional services.
• Proven expertise in content strategy, digital storytelling, and writing excellence.
• Strong understanding of UK and South African markets and B2B audience behaviour.
• Ability to thrive in cross‑functional, high‑performance teams.
• Familiarity with Gen‑AI tools and modern content workflows, with the opportunity to join and learn in a continually innovating workplace.
• Excellent written and verbal communication skills.

What's in it for you

• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in‑house travel team.
• Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
• Vibrant Culture & industry‑renowned social events: Experience our fun, industry‑renowned culture with exciting social events such as monthly awards nights, global conferences, end‑of‑financial‑year balls, and more.
• Active Hour: Prioritise your well‑being with an hour dedicated each week to focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze‑level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
• And Much More: Enjoy a range of additional benefits, including company‑matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.

Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.

We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [e-mail].