Consumer Insights Manager, Haagen-Dazs

General Mills; Uxbridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global food company is seeking a Consumer Insights Manager to drive brand growth through actionable insights and consumer advocacy. This role combines data analysis, storytelling, and collaboration to enhance the Häagen-Dazs brand experience on a global scale. The position offers a flexible hybrid work policy and various employee benefits including health and dental insurance, as well as a bonus scheme.

Benefits

Hybrid work policy

Health and dental insurance

Bonus scheme

Flexible family leave

Enhanced pension contributions

Access to Headspace

Qualifications

• At least 5 years of experience in consumer insights, preferably in FMCG.
• Experience managing qualitative and quantitative workstreams.
• Skilled in working with shopper data and primary research.

Responsibilities

• Uncover actionable insights for brand and product development.
• Identify growth opportunities using consumer behavior trends.
• Elevate brand experience through collaboration with Brand Experience teams.
• Champion agile learning methodologies for decision making.

Skills

Insight generation

Storytelling

Data analysis

Stakeholder management

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About the Role

This is your opportunity to shape the future of one of the world’s most iconic premium brands — Häagen-Dazs. As Consumer Insights Manager, you’ll play a critical role in understanding what drives consumer choice and translating that into brand growth, product innovation, and captivating experiences.

Sitting at the heart of the Häagen-Dazs global brand team, you’ll work closely with marketers, product developers, and cross-functional partners across geographies. You’ll turn complex insight into clarity, ensure the consumer has a powerful voice at every decision point, and enable the brand to move confidently and creatively. If you love blending data, intuition, and storytelling — this role offers the chance to make a tangible impact on a global scale.

What your role is

In this role, you’ll be the strategic insight partner and consumer advocate — driving learning that fuels growth and strengthens the brand.You will:

• Insight Generation for Brand & Product Development You’ll uncover rich, actionable insights that shape the Häagen-Dazs portfolio — from core brand building to breakthrough innovation. Partnering closely with the BDT and analytics teams, you’ll blend shopper data, primary research, and market signals to deepen understanding of how the brand performs and where it can grow. You’ll lead and manage insight projects that fuel demand-led strategies and ensure learnings translate into brilliant execution.

• Identifying Growth Opportunities Using demand-space thinking, you’ll explore how consumers indulge, celebrate, and enjoy premium ice cream moments — identifying unmet needs, cultural shifts, and emerging trends that will unlock the next wave of category growth. Your work will help shape the future pipeline and ensure Häagen-Dazs stays ahead of the curve globally.

• Elevating Brand Experience You’ll collaborate with Brand Experience teams to ensure consumer insight comes through in communication and creative development. Your input will help sharpen storytelling, strengthen brand relevance, and fuel emotionally resonant campaigns and experiences across markets.

• Applying Insight Methodologies & Tools You’ll champion agile learning tools and methodologies to help teams make faster, clearer decisions.

What you bring to the team

You’re an insight professional with at least 5 years of experience — ideally client-side, FMCG, and comfortable managing both qualitative and quantitative workstreams. You know how to work with shopper data, primary research, and multiple sources of insight.

You’re a clear, compelling storyteller with strong stakeholder skills — equally at ease presenting to leaders, partnering with cross-functional teams, or influencing across markets.

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...