Channel Marketing Executive

IP Integration Limited; Reading; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading technology solutions provider in Reading seeks a Channel Marketing Executive to develop and manage marketing programs for partners. The ideal candidate will have 1-2 years of experience in channel or B2B marketing, strong copywriting skills, and a proactive, detail-oriented approach. Responsibilities include building marketing campaigns, creating collateral, supporting sales, and monitoring campaign effectiveness. This is an exciting opportunity to join a dynamic team at the forefront of customer communication solutions.

Qualifications

• 1–2 years in channel, partner or B2B marketing; tech/SaaS/CX experience desirable but not essential.

Responsibilities

• Build and deliver joint marketing campaigns with partners.
• Create and maintain channel-ready collateral.
• Collaborate with Sales and the Channel team for support.
• Coordinate MDF requests, reporting, timelines and deliverables.
• Manage logistics, promotion, and follow-up for events.
• Monitor campaign performance, lead flow, and ROI.
• Support creation of processes for a high-performing channel programme.

Skills

Strong copywriting and content creation ability

Organized and detail-driven

Comfortable with sales teams

Proactive

Job description

Do you want the opportunity to join an exciting team of people who are obsessed with providing exceptional customer contact?

We’re looking for a Channel Marketing Executive to help build and run IPI’s emerging partner and vendor marketing programme.

What does the role involve?

This is a hands‑on, delivery‑focused role suited to someone with 1–2 years’ channel marketing experience. You will be comfortable working closely with Sales, handling the day‑to‑day detail and shaping the practical frameworks that make the channel programme run smoothly. You’ll be central to getting campaigns out the door, coordinating with partners and putting in place the foundations that allow the programme to scale.

Working as part of IPI’s wider marketing team, you’ll play a key part in creating traction with our growing partner ecosystem, ensuring our campaigns, assets and enablement activity are coordinated, timely and commercially impactful.

Key Responsibilities

• Campaign Execution: Build and deliver joint marketing campaigns with partners and vendors — from brief to launch — ensuring activity aligns with shared commercial goals, and reflects the IPI brand.
• Content & Asset Development: Create and maintain channel‑ready collateral (one‑pagers, co‑branded assets, playbooks, case studies).
• Enablement Support: Collaborate with Sales and the Channel team to equip partners with effective tools and content.
• MDF & Partner Portal Management: Coordinate MDF requests, reporting, timelines and deliverables; manage updates to our partner resources.
• Event Support: Manage logistics, promotion and follow‑up for partner webinars, roundtables and co‑hosted events.
• Reporting & Tracking: Monitor campaign performance, lead flow and ROI; provide simple, regular reporting to Sales and Marketing.
• Operational Foundations: Support the creation of processes, templates and rhythms needed for a scalable, high‑performing channel programme.

You will have the following skills and attributes

• Strong copywriting and content creation ability.
• Comfortable working at pace with salespeople and external partners.
• Highly organised, detail‑driven, and proactive.
• 1–2 years in channel, partner or B2B marketing (tech/SaaS/CX experience desirable but not essential).

What is it like to work for IPI?

IP Integration is dedicated to creating intelligent contact centre and IT solutions and supporting services which are unrivalled in the industry. Our breadth of knowledge and experience spans products and services from the world's leading information and communication technology vendors; enabling us to deliver award‑winning, value‑add solutions.

We are an agile, highly accredited organisation with over 20 years heritage in delivering contact centre solutions to businesses across the UK. We invest heavily in customer experience, our people and our culture- putting people at the heart of everything we do.