Channel Marketing Executive

BPP Education Group; Manchester; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A leading educational institution is seeking a Channel Marketing Executive to enhance their multi-channel marketing campaigns aimed at driving enrolments and brand visibility. The ideal candidate will have a Bachelor’s degree in Marketing or a related field, alongside strong skills in organization, copywriting, and analytics. Familiarity with digital tools and marketing automation platforms is beneficial. This role offers a hybrid working model in the UK, with a competitive benefits package including free courses and generous leave.

Benefits

Free courses

Generous annual leave (30 days)

Private healthcare and dental plans

Qualifications

• Experience in a marketing or campaign role, internships considered.
• Ability to manage multiple projects effectively.
• Understanding of online education or e-learning marketing.

Responsibilities

• Support planning and execution of multi-channel marketing campaigns.
• Work closely with the senior campaign team and content creators.
• Help increase brand visibility and drive enrolments.

Skills

Organizational skills

Copywriting skills

Analytical mindset

Familiarity with digital marketing tools

Experience with marketing automation

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Customer.io

Marketo

Job description

We’re looking for a technically proficient and self‑motivated Channel Marketing Executive to support the planning, execution, and optimisation of multi‑channel marketing campaigns.

What if you read the description and don’t meet every single requirement? We encourage you to apply anyway – we value diverse backgrounds and are committed to inclusivity!

Why work for BPP Education Group?

It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:

• Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.

We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more.

Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family.

What you’ll be doing

The Channel Marketing Executive will support the planning, execution, and optimisation of multi‑channel marketing campaigns designed to drive enrolments, boost engagement, and increase brand visibility. Working closely with the senior campaign team, content creators, and sales, you will help bring campaign ideas to life across digital, social, and email channels.

What we’re looking for

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience in a marketing or campaign role (internships or graduate programs considered).
• Strong organisational skills with the ability to manage multiple projects.
• Good copywriting skills and an eye for detail.
• Familiarity with digital marketing tools and channels (email, social, PPC, SEO).
• Analytical mindset with the ability to interpret campaign performance data.
• Experience with marketing automation platforms (Customer.io, Marketo, or similar).
• Understanding of online education or e‑learning marketing.

BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices.

BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.

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• Job Reference bppuniversity/TP/26195/1141
• Contract Type Permanent
• Closing Date 11 January, 2026
• Job Category Marketing
• Business Unit Marketing
• Location Remote/ UK & Ireland or Hybrid working (Manchester/London/ Dublin), United Kingdom