Capital Equipment Sales Manager

Brakes Food Shop; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading foodservice supplier in Greater London is seeking a Capital Equipment Sales Manager to drive growth and expand customer relationships in the capital equipment category. The ideal candidate will have a strong background in sales, resilience, and a customer-centric mindset. Responsibilities include identifying new business opportunities, managing P&L, and collaborating with a high-performing sales team. The role offers a competitive salary, bonus scheme, and opportunities for career development.

Benefits

Competitive salary

Bonus scheme

Company car or car allowance

Qualifications

• Proven track record of delivering results in a sales environment.
• Experience managing projects in capital equipment is preferred.
• Genuine interest in the hospitality industry and catering equipment.

Responsibilities

• Identify new business opportunities and onboard customers.
• Grow share of wallet and manage P&L.
• Build strong customer relationships for satisfaction and retention.

Skills

Experience in Capital Equipment

Customer centric mind-set

Resilience and tenacity

Time management

Job description

We have a great opportunity for someone to develop their career within Brakes Catering Equipment, taking responsibility for growing and developing our Capital Equipment Category.

With a competitive salary, and an attractive bonus scheme, company car or car allowance, brilliant reward and recognition scheme, excellent career development and much more!

Brakes Catering Equipment (BCE) is seeking a Capital Equipment Sales Manager to lead the development of new business opportunities and enhance share of wallet across our capital equipment portfolio. The successful candidate will work closely with an established and high-performing sales team, while also collaborating with stakeholders across the wider Brakes Group. This role requires a strategic, commercially focused professional capable of building strong networks and delivering sustainable, profitable growth.

What you will be doing:

• Proactively identifying New Business opportunities and working collaboratively to convert and on-board customers.
• Growing share of wallet and building a pipeline across Capital Equipment
• Commercially aware in order to actively interrogate, interpret and act upon various data sources.
• Understanding competitor activity and marketing insights
• Keeping up to date with Suppliers product and service knowledge
• Full P&L management.
• Maintain a high level of customer service, ensuring customer satisfaction and retention, through building strong relationships across all areas of the customer’s business.
• Work with other departments as required to ensure that budgeted sales targets, account profitability, customer satisfaction and retention are achieved.
• Project Manage the supply and install commercial kitchens.
• Develop and execute strategic joint business plans with your customers.

About You:

You’ll live and breathe Customer First, with an innovative and agile approach. You’ll enjoy working collaboratively in a team and sharing your ideas. You will be resilient – accepting and learning from mistakes and building future solutions. Naturally, you will embrace an inclusive working environment and be committed to acting with integrity and honesty in everything you do.

• Experience in Capital Equipment and Project Managing.
• Proven track record of delivering results.
• Have a genuine interest in the hospitality industry and experience preferred but not necessary, of working with catering equipment.
• Demonstrate resilience, tenacity, and a strong work ethic.
• Customer centric mind-set.
• Enjoy working in a fast-paced sales environment whilst prioritising important tasks and managing time effectively.

At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.

Brakes

Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!