Branding and Marketing Lead (Vice President)

Nomura Greentech; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading financial services firm in London is looking for a Marketing and Branding Lead (Vice President) to drive marketing initiatives across various channels. The successful candidate will develop and implement marketing campaigns, manage social media, and collaborate with internal stakeholders. You should have extensive marketing experience, preferably in financial services, coupled with strong analytical and communication skills. This role offers an opportunity to shape the brand's direction at a prestigious organization.

Qualifications

• Extensive experience in a marketing role is essential.
• Experience in financial services is highly desirable.
• Strong writing skills to create compelling content.

Responsibilities

• Develop and implement marketing campaigns across various channels.
• Manage social media channels and coordinate branding colleagues.
• Support corporate marketing campaigns and initiatives.
• Analyze marketing metrics to evaluate campaign effectiveness.

Skills

Communication skills

Creative thinking

Analytical skills

Project management

Marketing expertise

Education

University degree in marketing or related field

Tools

Google Analytics

Salesforce CRM

Hootsuite

Optimizely

Pardot

Job description

Job Title: Branding and Marketing Lead (Vice President)

Job Code: 11978

Country: GB

City: London

Skill Category: Communications

Company overview

Nomura is a global financial services group with an integrated network spanning approximately 30 countries and regions. By connecting markets East & West, Nomura services the needs of individuals, institutions, corporates and governments through its three business divisions: Wealth Management, Investment Management, and Wholesale (Global Markets and Investment Banking). Founded in 1925, the firm is built on a tradition of disciplined entrepreneurship, serving clients with creative solutions and considered thought leadership. For further information about Nomura, visit www.nomura.com

Department Overview

Corporate Communications aims to protect and build Nomura’s brand and reputation. It is the central function that coordinates all internal and external communications activities for the company, comprised of Media Relations, Internal Communications, Branding & Marketing, and Social Impact.

Role description

Nomura is seeking a highly motivated and dynamic individual to develop and implement marketing campaigns across earned, owned and paid channels including websites, social media and digital advertising, as well as working closely with the design team to produce branded assets for internal and external initiatives. The role will involve working with senior internal stakeholders across Group and Wholesale divisions, Legal and Compliance teams, and global Corporate Communications colleagues.

Additional Responsibilities

• Manage Nomura’s social media channels, coordinating with other regional branding and marketing colleagues where appropriate.
• Execute the content updates on Nomura’s thought leadership website, Nomura Connects.
• Support the promotion of Nomura’s Week Ahead podcast series across owned and third-party channels.
• Manage EMEA digital advertising campaigns, working closely with Front Office stakeholders and Nomura’s external media agency.
• As a brand guardian, continuously ensure both internal and external stakeholders adhere to brand usage guidelines and channels are used in accordance with regulatory requirements and company policy.
• Support Group-wide corporate marketing campaigns and initiatives.
• Work closely with the Group’s Cyber Security Teams to manage brand and reputational risk across external marketing channels, escalating where appropriate.
• Own vendor and agency relationships and processes.
• Report on marketing activity and analyse the results of marketing campaigns and brand sentiment.

Skills, experience, qualifications, and knowledge required

• Experience of working in financial services is essential
• Extensive experience working in a marketing role
• Ability to create great content: must demonstrate the ability to write to a good standard
• Strong communication skills: effectively communicate the company’s brand message to internal and external stakeholders.
• Marketing expertise: a strong understanding of marketing principles, including market research, distribution, segmentation, and targeting.
• Creative thinking: think creatively and develop innovative marketing ideas that resonate with the target audience.
• Analytical skills: analyse data and translate marketing metrics to measure the effectiveness of marketing initiatives.
• Project management skills: manage multiple projects simultaneously and meet tight deadlines.
• Marketing technology: strong working knowledge of Hootsuite, Hootsuite Amplify, LinkedIn and Salesforce CRM, Google Analytics, Pardot and Optimizely
• University degree, preferably with a marketing qualification

Nomura competencies

Explore Insights & Vision

• Identify the underlying causes of problems faced by you or your team and define a clear vision and direction for the future.

Making Strategic Decisions

• Evaluate all the options for resolving the problems and effectively prioritize actions or recommendations.

Inspire Entrepreneurship in People

• Inspire team members through effective communication of ideas and motivate them to actively enhance productivity.

Elevate Organizational Capability

• Engage proactively in professional development and enhance team productivity through the promotion of knowledge sharing.

Inclusion

• Respect DEI, foster a culture of psychological safety in the workplace and cultivate a \"Risk Culture\" (Challenge, Escalate and Respect).

Right to Work

The UK Government have taken steps to reduce net migration to the UK by limiting the number of overseas workers coming to the UK for employment. Please note that whilst we are able to consider applications from overseas workers from outside the UK (who require a Tier 2 Skilled Worker visa) we can only employ them if we can provide evidence that this is a genuine vacancy for a qualified role.

Diversity & Inclusion

Nomura is an equal opportunity employer. We value diversity and are committed to ensuring we best reflect the diversity of the communities we serve creating an inclusive environment for all our employees. We welcome all applications and do not discriminate on the basis of age, disability, gender identity and gender expression, pregnancy and maternity, marriage and civil partnership, race, religion or belief, sex or sexual orientation.

If you require any assistance or reasonable adjustments due to a disability or long-term health condition, please do not hesitate to contact us.

Nomura is an Equal Opportunity Employer