Brand Marketing Director, Lifestyle - Saucony

Wolverine World Wide Inc.; Manchester; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global sports brand is seeking a Brand Marketing Director to drive and lead marketing strategy for the lifestyle category. This role involves managing a team and executing integrated marketing campaigns to enhance brand affinity and sales growth. The ideal candidate will have over 8 years of marketing experience, a strong understanding of consumer behavior, and excellent leadership skills. This position offers a hybrid work schedule with a focus on creativity and data-driven decision-making.

Qualifications

• 8+ years of marketing experience essential.
• Strong understanding of consumer behavior and trends.
• Proven ability to drive integrated marketing campaigns.

Responsibilities

• Direct marketing strategy for the lifestyle category.
• Lead development of integrated consumer marketing programs.
• Manage team of junior marketers.

Skills

Brand building

Leadership

Analytical skills

Consumer behaviour understanding

Project prioritization

Education

Bachelor's degree or equivalent experience

Job description

Current employees, please apply in Workday.

At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.

The Brand Marketing Director, Lifestyle drives and leads the development and execution of the brand marketing strategy for Saucony’s lifestyle territory. Includes driving consistency and activation across global markets and leading a synergistic global go‑to‑market. The oversight of these responsibilities is geared toward maximizing sales growth, deepening the consumer’s awareness of the brand and building affinity for our products.

Primary Duties:

• Responsible for directing the marketing of the lifestyle category, which includes developing and implementing brand strategies based on sound analytics and insights that drive growth for brand.
• Leads the development of insight driven, best‑in‑class, full‑funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners. Partner with and lead internal and external cross‑functional teams to develop and execute program to deliver against brand goals.
• Able to analyze and optimise performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement.
• Partner closely with global cross‑functional teams including product, media, PR, and account to ensure plans reach key consumers, meet brand goals and are creatively consistent.
• Manage a team of junior marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies.
• Maintain in‑depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand. Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation.
• Manages the development of seasonal category sell‑in and sell‑thru materials for global product marketing stories.
• Responsible for managing calendar, timelines & budget; Determines seasonal cadence and structure of regional marketing share outs.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree or equivalent experience required.
• 8+ years of marketing experience, deep understanding of brand building and passion for developing and implementing customer‑obsessed, insights‑driven integrated marketing campaigns.
• Demonstrates entrepreneurial spirit and growth mindset.
• Strong understanding of consumer behaviour and trends; experience within sporting goods, footwear and lifestyle a plus.
• Strong leadership skills with the ability to collaborate and influence effectively across cross‑functional teams.
• Ability to operate independently and operates with equal parts imagination and execution.
• Brings a strong team mentality approach to their work and comfortable driving and influencing change.
• Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action.
• Proven ability to transform a strategy and vision into actionable integrated marketing plans in a rapidly changing, fast‑paced organization.
• Strong written communication skills and demonstrated comfort level with public speaking.
• Solid understanding of global markets.
• Able to multi‑task and prioritise projects.

Working Conditions:

Normal office environment. Travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, colour, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.