Assistant Store Manager

Cotswold Outdoor Ltd.; United Kingdom; On-site; GBP 29,000 - 34,000; Full time

Job summary

A leading outdoor retail firm in the United Kingdom is seeking an Assistant Store Manager to support day-to-day store operations and lead a passionate team. The role includes coaching staff, maintaining visual standards, and providing exceptional customer service. Ideal candidates have experience in store management and a strong grasp of operations. This position offers a starting salary of £29,000 plus bonus and various employee perks.

Benefits

£29,000 starting salary + up to £2,025 annual bonus

40–60% discount on outdoor brands

33 days holiday

Ongoing training and development

Savings on everyday essentials

Qualifications

• Experience as an Assistant Store Manager is required.
• Passion for customer service and helping people find the right products.
• Strong understanding of store operations and visual merchandising.

Responsibilities

• Support the Store Manager in day-to-day operations.
• Coach and motivate the team to deliver expert service.
• Create a welcoming and inclusive store environment.

Skills

Customer service

Team leadership

Store operations

Visual merchandising

Job description

At Cotswold Outdoor Group (Cotswold Outdoor | RunnersNeed | Snow+Rock), we believe retail should be more than just selling. We help customers discover the outdoors responsibly while protecting the environment for future generations. Our stores are destinations for advice, community, and high-quality products that stand the test of time.

Join us and help deliver exceptional customer experiences while driving sales and inspiring a passionate team.

What you’ll be doing:

• Supporting the Store Manager in day-to-day operations, from stock and safety to cash handling
• Coaching and motivating your team to deliver expert service and hit performance targets
• Creating a welcoming, inclusive store environment for customers and colleagues
• Taking the lead when the Store Manager is away
• Maintaining high visual and operational standards across the store

What we’re looking for:

• Experience as an Assistant Store Manager
• A passion for customer service and helping people find the right products
• Strong understanding of store operations and visual merchandising
• A team player who leads by example and brings out the best in others

What you’ll get from us:

• £29,000 starting salary + up to £2,025 annual bonus
• 40–60% discount on top outdoor brands
• 33 days holiday (with the option to buy more)
• Ongoing training, leadership development, and expert brand sessions
• Access to savings on everyday essentials through our perks platform

Why Join Us

We’re about more than just great gear. Alongside supporting adventurers, we’re also a destination for anyone who values style with substance. Many of our world‑leading brands have become fashion icons in their own right, blending technical performance with contemporary design. Whether it’s premium outerwear for the city or high‑performance kit for the mountains, our mission is to deliver exceptional products and service while promoting sustainability.

This is more than just a retail job, it’s a chance to grow with a company that’s passionate about doing things the right way. There are lots of reasons to join us!

Apply today!

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Customer Service

Industries: Retail and Retail Apparel and Fashion