Assistant Brand Manager

PA2 Assist; Wolverhampton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic marketing firm in Wolverhampton is seeking a Marketing Manager to support brand strategy and performance tracking. Ideal candidates will have FMCG experience, strong analytical skills, and a passion for food trends. You will manage campaigns, collaborate cross-functionally, and drive conversion through innovative approaches. Join us to help shape the brand's future in a supportive team environment.

Qualifications

• Genuine interest in food, health and consumer trends.
• Ability to turn data into insight and action.
• Attention to detail and relationship-building skills.

Responsibilities

• Support the Brand Manager in delivering the brand plan.
• Track brand performance and make recommendations.
• Partner with Finance and Supply Chain teams.

Skills

Experience in FMCG Brand or Marketing roles

Strong analytical skills

Strong communication skills

Excellent project management

Job description

JOB SUMMARY

Key Responsibilities

Brand and Strategy Support

• Support the Brand Manager in delivering the graze annual brand plan, helping to meet growth and profit targets.
• Manage day-to-day delivery of key initiatives across the marketing mix including communications, innovation, activation and pricing.
• Track brand performance, category trends and competitor activity, using insights to make clear recommendations.

Innovation and NPD

• Lead the execution of selected NDP projects from concept through to launch, including packaging design, artwork approvals and stakeholder coordination.
• Support the development of business cases, post-launch reviews and consumer testing.

Communications and Activation

• Work with agencies to deliver integrated campaigns that build awareness and drive conversion across key channels.
• Support creation and rollout of assets across the full consumer journey, from brand storytelling to retail activation.
• Help manage influencer and content partnerships to keep graze relevant with our target audience.

Performance Tracking and Analysis

• Track key performance metrics across brand, commercial and digital measures including penetration, share, ROS and brand equity.
• Own regular reporting and share clear insights with the wider team.

Cross-Functional Collaboration

• Partner with Finance, Supply Chain and Category teams to support forecasting, S&OP and delivery.
• Work closely with Innovation and Shopper teams to ensure strong execution of launches and activations.

Culture and Ways of Working

• Bring energy, curiosity and collaboration to everything you do.
• Help create an inclusive, positive team culture and contribute to continuous learning and improvement.

Key Requirements

• Experience in FMCG Brand or Marketing roles, ideally in food
• Genuine interest in food, health and consumer trends
• Strong analytical skills and ability to turn data into insight and action
• Experience supporting marketing campaigns and innovation projects
• Excellent project management and attention to detail
• Strong communication and relationship-building skills
• Experience of working with agencies or in digital marketing desirable
• Understanding of commercial performance drivers and basic P&L levers preferred

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!