Area Sales Manager (North East)

Grohe AG; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global leader in sanitary solutions is seeking an Area Sales Manager for the North East. This role involves managing retail and trade accounts, driving sales growth, and building relationships with clients. The ideal candidate will have 3-5 years of field sales experience and strong commercial acumen. A competitive package is offered, including hotel allowance for travel and a flexible working arrangement within a supportive team environment.

Benefits

Hotel allowance for travel

Flexible, field-based working

Collaborative team environment

Growth opportunities within the organization

Qualifications

• 3–5 years of field sales experience in relevant sectors.
• Proven success in managing key accounts.
• Strong understanding of profit margins and pricing.

Responsibilities

• Manage and grow retail and trade accounts.
• Conduct customer visits and manage relationships.
• Identify and secure new business opportunities.

Skills

Field sales experience

Account management

Commercial acumen

Communication skills

Stakeholder engagement

Tools

Salesforce

Phocast

Job description

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

About the Role

Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors.

You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results.

Key Responsibilities

• Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
• Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
• Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
• Discuss profit margins, pricing, and growth opportunities with customers.
• Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
• Maintain accurate records using Salesforce or similar CRM systems.
• Collaborate with colleagues to share best practices and drive continuous improvement.

What You’ll Bring

• 3–5 years of field sales experience within the KBB, lighting, electrical, trades, or building materials sectors.
• Proven success managing key accounts and building strong customer relationships.
• Strong commercial acumen — understanding profit margins, pricing structures, and business performance.
• Organised, autonomous, and adaptable with excellent communication skills.
• Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors.
• Experience with Salesforce (or similar CRM); Phocast experience is a plus.

What’s in It for You

• Hotel allowance for travel
• Flexible, field-based working (four days in the field, one admin day)
• Collaborative, supportive team environment
• Opportunity to represent a globally recognised premium brand
• Genuine autonomy and room to grow within LIXIL’s global organisation

About LIXIL and GROHE

At LIXIL, we’re committed to making better homes a reality for everyone, everywhere. Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM– touch the lives of over a billion people every day.

We believe how we do business matters. That’s why we foster an inclusive, empowering culture built on creativity, sustainability, and innovation. At LIXIL, you’ll find a home for your ambition — a place to grow, contribute, and make a difference.

Interested?

If you’re a self‑motivated sales professional who thrives on autonomy, relationship‑building, and delivering results, we’d love to hear from you.

Apply now to join GROHE and shape the future of water innovation across the North East.

LIXIL

A HOME FOR EVERYONE.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.

For German job opportunities, please visit the Grohe Germany page.