Affiliates Director

Entain Group; City of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading global gaming company is seeking an Affiliates Director to drive growth and manage a substantial budget for their affiliate program. This role involves leading a team, building strategic partnerships, and collaborating across various departments. The ideal candidate will have a proven track record in performance marketing and excellent leadership skills. This position offers hybrid working with generous benefits, including a bonus scheme and private medical insurance.

Benefits

Generous group bonus scheme

Hybrid working – 2 days in the office

Private medical insurance

Pension scheme – matched to 6%

Ability to buy and sell holiday

Free subscription to wellbeing app Unmind

Additional day off for Christmas or New Year

Paid days off for personal development

Share save scheme

Qualifications

• Proven track record in affiliates or performance marketing.
• Experience leading high-performing teams.
• Fluent with acquisition metrics and cohort analysis.
• Deep knowledge of tracking and fraud prevention.

Responsibilities

• Own the global affiliates strategy across markets.
• Manage budgets in the double-digit-million range.
• Lead a high-performing affiliates team.
• Build and deepen strategic partnerships with affiliates.
• Oversee ongoing affiliate platform migration.
• Drive test-and-learn programs to improve conversion.

Skills

Strong commercial acumen

Analytical rigor

Excellent communication skills

Relationship building

Growth mindset

Tools

Excel

Power BI

Looker

Tableau

Job description

Direct message the job poster from Entain

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30 well‑known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting and gaming by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast‑paced world of entertainment.

Job Description

About the role

We’re looking for a world‑class Affiliates Director to drive the next phase of our growth. You’ll own the strategy, execution, and double‑digit‑million‑pound budget for our affiliate program across our largest markets and brands. You will lead a team of specialists, build deep partnerships with our top affiliates, oversee the ongoing affiliate platform migration and improve ways of working.

The role requires a balance of commercial acumen, analytical rigour, and relationship‑building, alongside strong leadership to develop a high‑performing team. You’ll work cross‑functionally with several teams, e.g., Paid Media, Strategy, Analytics, Product & Tech, ensuring that affiliates remain a key growth engine for Entain while meeting the highest standards of compliance and operational excellence.

You will have the resources, data infrastructure, and executive support to build a best‑in‑class operation.

Key Responsibilities

• Own the global affiliates strategy across Entain’s brands and markets; set objectives, roadmap and governance for sustainable FTD and NGR growth.
• Manage a P&L & budgets in the double‑digit‑million‑pound range; own the forecasting and budgeting processes, ensuring spend aligns with planned budgets.
• Lead, mentor, and scale a high‑performing, multi‑market affiliates team; set goals, coach for excellence, and build a strong performance culture.
• Build and deepen strategic partnerships with affiliates; lead contract negotiations for our biggest global partners and deliver win‑win deal structures.
• Oversee ongoing affiliate platform migration: lead communications & change management, ensuring smooth transition for affiliates and account managers.
• Continually improve ways of working and tooling (e.g., affiliate platform, payments, approvals); standardise processes across markets.
• Drive test‑and‑learn programs (welcome offers, landing pages, copy, creatives, funnels) to improve conversion and customer lifetime value.
• Partner cross‑functionally with several teams, including Paid Media, Brand, CRM, Strategy, Analytics, Product & Tech, Compliance, Finance, Legal, and Regional MDs / Country Managers to align plans, share insights, and resolve trade‑offs.
• Prepare and present performance readouts and strategic recommendations to senior leadership; translate data into crisp decisions and actions.

Qualifications

Specialist skills & experience

• Proven track record in affiliates or performance marketing, including leadership of high‑performing teams.
• Strong commercial acumen and analytical rigor: fluent with acquisition metrics, incrementality and cohort analysis.
• Advanced proficiency with spreadsheets and BI tools (Excel; Power BI/Looker/Tableau).
• Excellent communication and stakeholder management skills; exceptional relationship builder, and effective at simplifying complex analyses into clear decisions.
• Growth mindset: designs experiments, moves quickly from insight to action, and continually raises the bar on quality and outcomes.
• Deep knowledge of tracking, attribution, and MarTech foundations (S2S/postbacks, fraud prevention).
• (Optional but preferred) Understanding of the online gambling affiliate landscape and relationships with top global affiliates.

Competencies / behaviours

• Highly motivated, driven by results and performance.
• Able to manage and collaborate across multiple projects and stakeholders.
• Develops & mentors talent by supporting personal growth & development.
• Able to pivot thinking quickly and react to an ever‑changing business environment.
• Strives for continuous improvement: automates, simplifies, standardises where practical.

Benefits

• Generous group bonus scheme.
• Hybrid working – 2 days in the office.
• Private medical insurance.
• Pension scheme – matched to 6%.
• Ability to buy and sell holiday.
• Free subscription to wellbeing app Unmind.
• Additional “It’s Your Game” day off to use at either Christmas or New Year.
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development.
• Share save scheme.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable, and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.