Website Manager

Blackpool; Bispham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A higher education institution in England is seeking a proactive Website Manager to lead the enhancement of its digital presence. This pivotal role involves managing website operations, driving content development, and improving user experience. You will work with various teams to ensure compliance with accessibility standards and SEO best practices. This is an exciting opportunity to shape how users engage with our college's digital environment and contribute to strategic goals.

Qualifications

• Experience in managing website operations and content updates.
• Strong understanding of analytics and user behavior monitoring.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Develop and deliver a strategic digital roadmap for the website.
• Manage day-to-day website operations and content updates.
• Collaborate with teams to produce accurate and SEO-optimized content.
• Monitor analytics and user behavior for improvements.
• Ensure compliance with accessibility standards and brand guidelines.

Skills

Analytical skills

Proactive mindset

Attention to detail

SEO optimization

Technical troubleshooting

Job description

The Role

Blackpool and The Fylde College (B&FC) is seeking a proactive, analytical, and detail-driven Website Manager to lead the ongoing development, optimisation, and governance of our digital presence. This pivotal role will shape how users experience our website, ensuring information is accurate, accessible, and aligned with the B&FC brand. You will be responsible for driving improvements to structure, content, functionality, and overall user experience while working collaboratively across teams to ensure our online platforms support students, stakeholders, and strategic priorities.

Your Responsibilities Will Include

As Website Manager, you will be responsible for:

• Developing and delivering a strategic digital roadmap to enhance website functionality, structure, and user journeys.
• Managing day-to-day website operations, including content updates, page creation, technical troubleshooting, and quality control.
• Collaborating with IT teams, curriculum areas, external partners, and internal creators to produce accurate, engaging, and SEO-optimised content.
• Monitoring analytics and user behaviour to identify improvements and drive data-led enhancements to UX and performance.
• Ensuring compliance with accessibility standards, content governance processes, brand guidelines, and B&FC’s tone of voice.

Why Join Us?

This is an exciting opportunity to take ownership of B&FC’s web presence and play a central role in shaping how audiences discover and engage with our College. You’ll work as part of a forward-thinking marketing team, collaborating with creative, technical, and strategic colleagues to elevate the B&FC brand, improve user experience, and support key organisational goals.

Interested? Apply Early!

We may close this vacancy early if we receive sufficient applications - so apply now and help us shape a digital experience that inspires, informs, and engages our community with clarity and purpose.