UK Field Sales Manager

Years; Nottingham; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A dynamic consumer brand in the UK is seeking a driven Field and Event Sales Manager to enhance their event-based customer acquisition strategy. You will lead a team of freelancers to ensure memorable customer experiences and meet sales targets. The ideal candidate has experience in managing field sales programs, strong leadership abilities, and a passion for delivering exceptional customer service.

Benefits

Extensive health care cover

Annual Learning & Development budget

Casual dress

Flexible holiday policy

Qualifications

• Experience managing field sales or ambassador programs, preferably with DTC brands.
• Strong leadership skills with experience in coaching or managing remote teams.
• Confident communicator who thrives in fast-paced environments.

Responsibilities

• Lead and scale nationwide freelance Brand Ambassador program.
• Manage recruitment, onboarding, and coaching of Brand Ambassadors.
• Set and track sales targets to ensure quality and conversion.

Skills

Field sales management

Leadership

Organisational skills

Excellent communication

Commercial mindset

Job description

Base pay range

This range is provided by Years.com - More Years Together. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Your Mission

We’re looking for a driven, people‑savvy UK Field and Event Sales Manager to lead our event‑based customer acquisition strategy. You’ll be the person behind the scenes making sure our army of dog‑loving Brand Ambassadors are in the right places, saying the right things, and delivering unforgettable customer experiences— all while smashing sales targets. This role is a brilliant mix of field and strategy: from working hands‑on with freelancers across the UK, to analysing data and optimising where and how we show up next.

You'll sit in our Growth team and work closely with Marketing, Ops, and Finance to drive impact from every event— big or small. You'll manage everything from sales coaching, brand compliance, and rota coordination, to forecasting ROI, monitoring P&L, and recommending new regional opportunities. This is a high‑ownership, fast‑paced role for someone who gets energy from building and improving, thrives in a test‑and‑learn culture, and is happiest when customers are loving what we do.

Key Responsibilities

• Lead and scale our nationwide freelance Brand Ambassador programme
• Own event planning, logistics, and sales delivery across the UK calendar
• Manage recruitment, onboarding, and ongoing coaching of Brand Ambassadors
• Set and track sales targets, ensuring quality and conversion expectations are met
• Be the guardian of the Years brand at events — from messaging to merchandise
• Build strong operational processes and workflows to support field teams
• Strategically assess event performance and identify new opportunities
• Partner with Finance to manage budget, forecast ROI and report on P&L
• Collaborate with Marketing and Growth to align on messaging and acquisition goals
• Champion our customers and find new ways to improve the in‑person experience

What You’ll Bring

• Experience managing field sales or ambassador programmes — ideally with DTC or consumer subscription brands
• A commercial mindset: comfortable working with sales targets, ROI metrics, and budgets
• Strong leadership skills with experience coaching or managing freelancers or remote teams
• Great organiser with a bias for action and a natural drive to optimise and improve
• Confident communicator who thrives in a fast‑paced, people‑focused environment
• A love for dogs is a bonus, but a passion for building a standout customer experience is essential

Why Work With Us

• Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package)
• Annual £250.00 Learning & Development budget for courses, books or other self‑learn activities
• Annual £100.00 Wellbeing budget
• Up to 2 weeks working abroad per year (selected roles)
• Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year – dog themed or not: it’s your choice!
• Subsidised employee groups – from five‑a‑side to padel there’s loads to get involved in or the chance to start up your own group
• Quarterly subsidised team events from axe throwing, crazy golf to cocktail making
• Exclusive discounts on Years and Years treats for yourself and friends/family
• Lunch & Learn programme – from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
• Casual dress
• Your birthday off or different day if it falls on a non‑working day
• Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)