Strategic Marketing Manager — AI-Driven B2B Growth

Iconsys Ltd; SHREWSBURY; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading engineering firm seeks a Marketing Manager to enhance branding and marketing strategies across sectors. The role involves developing marketing plans, managing campaigns, and promoting the company as an employer of choice. Candidates should have at least 3 years of B2B marketing experience, preferably in engineering. This position offers a competitive salary and a comprehensive benefits package including 25 holidays, pension, life insurance, and a wellbeing activity program.

Benefits

Competitive salary

25 days holiday plus bank holidays

Pension scheme

Life insurance

Employee assistance programme

Personal development training

Free car parking

EV charge points on-site

Bike 2 work scheme

Qualifications

• 3+ years of experience in a B2B marketing manager role, preferably in engineering or automation.
• Experience in planning multi-channel marketing campaigns and reporting performance.
• Hands-on experience with CRM and marketing automation tools.

Responsibilities

• Develop and implement sector marketing plans.
• Create and manage employer brand activity.
• Conduct line management for team members.
• Evaluate new AI capabilities for marketing campaigns.
• Manage the company's presence at events and trade shows.

Skills

Digital marketing channels

Project management

Copywriting and editing

CRM and marketing automation tools

Problem-solving

Interpersonal skills

Education

Degree in Marketing or related discipline

Tools

HubSpot

Dynamics

Job description

A leading engineering firm seeks a Marketing Manager to enhance branding and marketing strategies across sectors. The role involves developing marketing plans, managing campaigns, and promoting the company as an employer of choice. Candidates should have at least 3 years of B2B marketing experience, preferably in engineering. This position offers a competitive salary and a comprehensive benefits package including 25 holidays, pension, life insurance, and a wellbeing activity program.