Strategic Marketing Lead (Hybrid) – Care Brand Growth

Athena Care Homes (UK) Ltd; Basildon; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A family-run care home provider in the UK seeks a Marketing Manager to enhance brand awareness and recruit staff. This role involves implementing marketing strategies, managing digital content, and collaborating with various teams. The ideal candidate has experience in marketing, especially in healthcare or hospitality. Offers include 25 days holiday, Blue Light Card access, and a hybrid work model.

Benefits

25 days of holiday plus bank holidays

Free Blue Light Card

Refer a friend scheme

Qualifications

• Proven experience in a marketing role, ideally within healthcare or hospitality.
• Strong knowledge of digital marketing and content creation.

Responsibilities

• Develop and implement an effective, data-driven marketing strategy.
• Manage and optimize the company website to reflect our brand.
• Oversee social media channels and create engaging content.
• Develop marketing collateral with design tools.

Skills

Digital marketing

Content creation

Social media management

Education

Bachelor's degree in marketing, business, or a related field

CIM Level 4 or above

Job description

A family-run care home provider in the UK seeks a Marketing Manager to enhance brand awareness and recruit staff. This role involves implementing marketing strategies, managing digital content, and collaborating with various teams. The ideal candidate has experience in marketing, especially in healthcare or hospitality. Offers include 25 days holiday, Blue Light Card access, and a hybrid work model.