Strategic Lead UX Researcher – Shape Product Strategy

Tombola Ltd; Leeds; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A dynamic online gaming company is seeking a Lead UX Researcher to shape research direction across teams in Leeds. In this strategic and hands-on role, you will drive research priorities, influence decisions with insights, and coach fellow researchers to elevate their craft. The ideal candidate will have extensive UX research experience and a strong strategic mindset to link insights to business outcomes. Join a player-centered organization valuing research in decision-making.

Qualifications

• Extensive experience in leading large-scale or complex UX Research initiatives.
• Strong strategic mindset linking insights to business outcomes.
• Deep expertise in qualitative methods, working knowledge of mixed methods.
• Experience mentoring and upskilling researchers.

Responsibilities

• Drive research priorities across multiple squads, aligning with goals.
• Define and uphold best-in-class research planning and insight delivery.
• Connect themes across teams to inform broader product direction.
• Coach researchers to support their development and improve craft.
• Partner with Product, Design, and Tech to embed research in decisions.
• Contribute to research repository, ensuring insights are shareable.
• Introduce and evaluate AI tools responsibly in research practice.
• Champion player needs to ensure they are central to product decisions.

Skills

UX Research

Strategic mindset

Qualitative methods

Excellent communication

Collaboration

AI tools awareness

Advocating for players

Job description

A dynamic online gaming company is seeking a Lead UX Researcher to shape research direction across teams in Leeds. In this strategic and hands-on role, you will drive research priorities, influence decisions with insights, and coach fellow researchers to elevate their craft. The ideal candidate will have extensive UX research experience and a strong strategic mindset to link insights to business outcomes. Join a player-centered organization valuing research in decision-making.