Social Media Content Creator

Franklintempleton; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global investment firm is seeking an experienced Social Media Manager for the APAC region. This role involves leading social media strategies, managing campaigns across platforms like Instagram and LinkedIn, and collaborating with creative teams. The ideal candidate should have over 8 years of experience in social media management, excellent analytical skills, and a strong understanding of digital trends. The position offers a dynamic and inclusive work environment that emphasizes professional growth and well-being.

Benefits

Employee well-being programs

Diverse and inclusive culture

Opportunities for professional growth

Qualifications

• Develop social media strategies for APAC regions.
• Manage social media content calendar ensuring message consistency.
• Analyze social media performance to improve future efforts.

Responsibilities

• Lead social media initiatives across APAC.
• Oversee paid media campaigns ensuring strong ROI.
• Collaborate with local teams for localized content strategy.

Skills

Social media strategy

Paid media management

Collaboration

Communication

Analytical skills

Education

8+ years in social media management

Tools

Social media management tools

Analytics platforms

AI-based content creation tools

Job description

Social Media Manager, APAC page is loaded **Social Media Manager, APAC**locationsSingapore, Singapore time typeFull time posted onPosted 30+ Days Ago job requisition id861903 At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.**Come join us in delivering better outcomes for our clients around the world!**We are seeking a dynamic and experienced **Social Media Manager, APAC** in Singapore to lead the strategy, execution, and optimization of social media initiatives across the APAC regions. The ideal candidate will be responsible for developing and executing comprehensive social media strategies that support marketing and sales objectives, growing our digital presence, and driving engagement across multiple platforms, with a specific focus on Instagram, LinkedIn, and other relevant channels.Social Media Strategy:* Develop and implement a tailored social media strategy for the APAC regions, aligning with key client segments and business goals.* Establish and sustain a growth strategy for Instagram and other emerging social channels, ensuring engagement and brand visibility.* Continuously monitor and analyze social media trends, platform updates, and industry innovations to keep the strategy relevant and forward-thinking.Paid Media Campaigns:* Plan, execute, and optimize paid media campaigns across LinkedIn and other platforms, ensuring timely execution and strong ROI.* Manage the social media content calendar, ensuring consistency in messaging, creative briefs, and copywriting that align with broader marketing and sales strategies.* Oversee the social media budget, optimizing spend based on performance KPIs and campaign results.* Collaborate with creative teams, copywriters, external agencies, and compliance teams to produce engaging and compliant content.* Utilize AI tools for generating optimized social media posts.Organic Content & Hearsay:* Build and nurture partnerships with local teams increase adoption and usage of Hearsay.* Develop a localized content strategy to ensure content resonates with local markets, drives engagement, and supports Hearsay’s program.* Coordinate with local marketing teams to establish a sustainable content plan for Hearsay, including determining post frequency and content types.* Adhere to legal and regulatory requirements specific to each market to ensure compliance.* Align paid and organic content strategies, leveraging paid creatives for organic engagement and expanding reach.* Serve as the main point of contact for organic content management across Franklin Templeton’s corporate social media channels in APACCreative Campaign Support:* Ensure all campaigns are designed with social-first visuals to increase engagement and reduce reliance on generic imagery.* Collaborate with creative teams to bridge gaps and deliver optimized visuals tailored to social media platforms.Analytics & Reporting:* Take full ownership of performance tracking and reporting, providing detailed campaign analysis to key stakeholders.* Identify and address gaps in tracking systems to streamline data accessibility and improve decision-making.* Share insights from campaign performance with relevant teams to refine strategies and optimize future efforts.* At least 8 years of relevant experience in social media strategy, campaign management, and content creation, ideally within a global or regional context* Strong knowledge of social media platforms, particularly LinkedIn, Instagram, and emerging channels.* Experience with paid media management, including budgeting, optimization, and ROI analysis.* Demonstrated ability to collaborate across teams, including creative, compliance, and local marketing stakeholders.* Familiarity with AI-based tools for social media content creation and performance optimization.* Strong understanding of legal and regulatory frameworks across APAC regions.* Excellent communication, project management, and analytical skills.* Self-starter with a proven ability to work autonomously* Experience working with global teams across multiple regions.* Proficiency in social media management tools and analytics platforms.* Understanding of investment management, financial services, or related sectors.#LI-APAC#MID\_SENIOR\_LEVEL **********Experience our welcoming culture and reach your professional and personal potential!**********Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have them coveredFranklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to [e-mail] . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.When you become part of Franklin Templeton, you’ll join a company dedicated to progress. A company that doesn’t settle. One where we pursue our ambitions with energy and persistence. That’s why it’s so important that we empower and encourage the progress of our employees. From our welcoming, inclusive, and flexible culture – to our global and diverse business, we provide opportunities to help you reach your potential while contributing to ours.At Franklin Templeton, we embrace individual differences and value perspectives brought by global diversity. And, although we are all different, we have one thing in common: we are dedicated to what we do.So whether you're starting your career journey, are well on your way, or are seeking a new direction, you'll find the support you need to grow your career with us.**Come, join us, and help us shape the future of the global asset management industry!**