SEO Executive

Cotswold Outdoor Ltd.; Swindon; Hybrid; GBP 30,000; Full time

Job summary

An outdoor adventure company located in Swindon is seeking a skilled SEO Executive to enhance its online presence. The role involves keyword research, optimizing on-page SEO, and monitoring site performance. Candidates should possess hands-on SEO experience, a clear understanding of technical principles, and the ability to report insights using analytics tools. This position offers a starting salary of £30,000, hybrid working, generous holidays, and staff discounts.

Benefits

Starting salary of £30,000

Yearly bonus up to £1,500

Hybrid working options

33 days holiday

Staff discounts of 40-60%

Savings on everyday essentials

Qualifications

• Hands-on SEO experience ideally in ecommerce or multi-site environments.
• Understanding core technical SEO principles and their impact on performance.
• Experience using various SEO and analytics tools.

Responsibilities

• Carry out keyword research and identify SEO opportunities.
• Optimise on-page SEO including metadata and internal links.
• Run technical SEO audits and report issues.
• Monitor organic performance and provide insight-led reports.
• Track competitor activity and identify risks/opportunities.
• Improve internal linking structures.

Skills

Hands-on SEO experience

Understanding of technical SEO principles

Proficiency in SEO and analytics tools

Clear communication

Data handling in Excel or Sheets

Basic HTML understanding

Experience with AI-powered SEO tools

Job description

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for a SEO Executive to join us on that journey. This role is about more than just day‑to‑day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’re currently based in Kemble but will be moving to central Swindon in Spring 2026 – just a short walk from the train station and the new bus boulevard. It’s an exciting next step in our adventure, and a chance for you to be part of it from the very start. You can take a look at our new location here: 1 Newbridge Square, Swindon.

About Us

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

What You’ll Be Doing

• Carrying out keyword research and identifying SEO opportunities across the site
• Optimising on-page SEO, including metadata, copy, internal links and image alt text
• Running technical SEO audits and raising development tickets for fixes
• Monitoring organic performance and producing insight‑led reports
• Tracking competitor activity and search engine results page trends to spot risks and opportunities
• Improving internal linking structures to support site performance
• Working with Merchandising and Buying teams to deliver SEO‑ready campaign pages
• Supporting SEO testing across content, templates and user experience

We’re Looking For Someone Who

• Brings hands‑on SEO experience, ideally within ecommerce or multi‑site environments
• Understands core technical SEO principles and their impact on site performance
• Is confident using SEO and analytics tools to monitor performance, troubleshoot issues and report on outcomes
• Communicates clearly and collaboratively
• Is comfortable working with data in Excel or Sheets and has a basic understanding of HTML and CMS templates
• Has experience using AI‑powered SEO tools and can critically assess their outputs

What You’ll Get From Us

Joining our team means more than just getting paid a salary – it’s about being part of a workplace that values you, your growth and your wellbeing.

You’ll Enjoy

• Starting salary of £30,000 with a yearly bonus of up to £1,500
• Hybrid working options to support your work‑life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40‑60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity and a real sense of who you are. Applications that feel generic or AI‑generated may not stand out.

This advert may close early if we receive a high number of applications, so don’t wait too long to apply.