Senior UX Content Designer - D2C

AJ Bell plc; City of London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading investment platform company in the UK seeks a Senior UX Content Designer to craft engaging content for their public website. The ideal candidate will have over 6 years of experience in UX design, with a strong emphasis on clarity and accessibility. You will guide the content strategy, mentor junior designers, and ensure inclusive and user-centered experiences across platforms. The role offers a hybrid working model and a supportive environment for professional growth.

Benefits

Starting holiday entitlement of 26 days

Choice of pension schemes with matched contributions up to 7%

Health Cash Plan

Free gym membership

Flexible working hours

Qualifications

• Minimum 6 years’ experience in UX content design, content strategy or UX writing.
• Proven ability to manage multiple projects simultaneously.
• Naturally inquisitive and data-driven.

Responsibilities

• Design clear, compelling and accessible content for public website.
• Take responsibility for the end-to-end UX design process.
• Work closely with other UX designers for user-centred experiences.
• Write and structure content to meet WCAG standards.

Skills

Exceptional writing and editing skills

Passionate about inclusive design

Excellent business acumen

Brand awareness

Strategic thinking

6 years’ experience in UX content design

Expert in structuring content

Deep understanding of user psychology

Accessibility expertise

Experience mentoring junior writers

Job description

To further our expansion, we are now recruiting for a Senior UX Content Designer to play a prominent role in our UX Team, designing clear, compelling and accessible content for our award-winning public website. We are looking for someone with a minimum of 6 years’ experience in UX design with a passion for making content sing and who wants to play a leading role in helping embed a consistent content strategy and voice across our digital channels.

What you'll do

• Creativity: You can demonstrate expertise in creating human, clear, and engaging content experiences that build trust and help users understand complex financial information.
• Ownership: You'll take responsibility for the end-to-end UX design process for the AJ Bell public website - helping shape the wider UX design practice from ideation and structure through to delivery.
• Content Strategy: Work hand in hand with our Content team to help them shape our direction using UX principles to achieve our brand promise of feel, good investing.
• UX Collaboration: Work closely with other UX designers within D2C to ensure seamless, accessible, and user-centred experiences.
• Brand knowledge: You’ll understand and champion our brand language and values, translating them into content that builds consistency, credibility, and warmth across every page and journey.
• Design systems: Contribute to the development of content standards and patterns within our design system and Figma component library, ensuring clarity, consistency and reusability.
• Accessibility: Write and structure content to meet WCAG standards, ensuring inclusivity for all users.
• Decision making: You can make strategic choices about language, hierarchy and information design, balancing user needs, business goals and compliance considerations.
• Research: Partner with UX researchers to test content and tone, use data to iterate and continuously improve site performance, and make evidence-based recommendations.
• Measurement: Define and track content success metrics — including engagement, readability, comprehension, and conversion.
• Communication: Confidently present and justify content decisions to stakeholders, articulating how your work contributes to business outcomes and user satisfaction.
• Advocacy: Be an advocate for content design across AJ Bell, helping others understand the role of language in shaping user experience.
• Mentorship: Inspire and guide junior content designers or writers, offering constructive feedback and coaching.
• Contribute: Take an active role in UX critique sessions, content reviews and collaborative workshops.

What you'll have

• Confident communicator with exceptional writing and editing skills
• Passionate about inclusive design, clarity, accessibility and simplicity
• Excellent business acumen
• Brand awareness and experience translating tone of voice into digital content
• Strategic thinker who can connect content decisions to measurable outcomes
• Minimum 6 years’ experience in UX content design, content strategy or UX writing
• Expert in structuring content for digital journeys and navigation
• Deep understanding of user psychology, readability and comprehension
• Accessibility expertise
• Experience in mentoring or guiding junior writers
• Proven ability to manage multiple projects simultaneously
• Naturally inquisitive and data‑driven
• Self‑motivated and ambitious
• Naturally creative

About us

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award‑winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award‑winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's “Best 100 Companies to Work For” for six consecutive years and in 2024 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

Our perks and benefits

• Starting holiday entitlement of 26 days, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 7%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Medicash
• Discounted private healthcare scheme and dental plan
• Free gym membership, with an on‑site gym providing a wide range of free classes
• Employee Assistance Programme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Dedicated time for proof‑of‑concepts and assessing new tech
• Support to attend conferences, events, and meet‑ups
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Parking at Exchange Quay
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full‑time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.