Senior Strategic Planner

IPG Health, LLC; City of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading healthcare communications agency in the City of London is seeking a strategic partner to lead brand and communication strategy across multiple accounts. The ideal candidate has experience in healthcare advertising and strong strategic planning abilities. This role emphasizes the importance of clear communication and collaborative work. The agency values diversity and aims to create an inclusive culture to enhance creativity and growth.

Qualifications

• Experience in healthcare advertising, pharmaceutical communications, or a healthcare agency is essential.
• Ability to understand disease areas and pharma compliance.
• Confident presenter with strong client-management skills.

Responsibilities

• Lead brand and communication strategy across multiple healthcare and pharma accounts.
• Write strategic briefs and guide creative teams through clear direction.
• Present insights and strategy confidently to clients.

Skills

Healthcare advertising

Pharmaceutical communications

Strategic planning

Brand strategy

Research analysis

Storytelling

Client management

Job description

Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies.

We are guided by our founding philosophy, Truth Well Told, and united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s health. We combine science, creativity and strategy to deliver best-in‑class services to some of the world’s top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.

Visit mccannhealthlondon.com to learn more

Key Responsibilities

• Lead brand and communication strategy across multiple healthcare and pharma accounts.
• Translate complex disease‑area information into simple, effective strategic recommendations.
• Write strategic briefs and guide creative and account teams through clear, concise direction.
• Support and co‑facilitate client workshops and strategic discussions.
• Present insights and strategy confidently to clients and internal teams.
• Act as a day‑to‑day strategic partner to cross‑functional brand teams.

What We’re Looking For

• Experience in healthcare advertising, pharmaceutical communications, or a healthcare agency (essential).
• Strong strategic planning skills: insights, brand strategy, research analysis, storytelling.
• Ability to understand disease areas, customer behaviour, and pharma compliance.
• Confident presenter with strong client‑management skills.
• Collaborative, curious, and able to simplify complex information.

Diversity and Inclusion

We believe that Diversity and Inclusion are fundamental to achieving our mission – to help our client’s brands and businesses play a meaningful role in people’s lives. We view diversity as a business imperative that, when incorporated into all agency practices, becomes a competitive advantage, driving growth and organizational sustainability. As we position ourselves for a future of increased competition and disruption, we’re accelerating beyond merely acknowledging differences. Our philosophy is that consistent practices and deliberate actions that foster an inclusive culture, unleash the creative power of our talent and our work. We call this Conscious Inclusion.