Senior Social Brand Manager - DOAC FlightStory · FlightStory HQ

Flight Story Group; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A dynamic media company is seeking a Senior Social Brand Manager to transform its social media presence, particularly for 'The Diary of a CEO' podcast. The ideal candidate will lead creative strategies, focusing on original content formats that engage audiences and build brand equity. This role requires a blend of strategic thinking, creative ideation, and expertise in audience engagement, with a vision to establish a differentiated identity across social platforms. Bring your expertise in scaling audiences and passion for media to drive meaningful audience connections.

Qualifications

• Proven success in scaling large, engaged audiences for media brands.
• Experience developing original social content for platforms like TikTok and Instagram.
• Familiarity with audience psychology and the creator economy.

Responsibilities

• Lead strategy and execution to elevate brand presence on social media.
• Build a vibrant content destination beyond basic podcast clips.
• Grow audience engagement and drive traffic to full episodes on YouTube.

Skills

Creative Ideation

Audience Engagement

Strategic Thinking

Job description

Role: Senior Social Brand Manager
Team: Social / DOAC

About FlightStory

FlightStory exists to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We are a transformative force in global media and investments, scaling creator-led IP, energising global fandom and investing in the next generation of ideas, brands, and technologies.

Mission

To evolve The Diary of a CEO into the most iconic and culturally relevant podcast brand on social media. Not just a clips page, but a full-spectrum social experience. You’ll lead the strategy, creativity, and execution that builds brand equity, drives deep engagement, and turns short-form content into long-form viewership.

Outcomes

1. Launch and lead new content pillars beyond podcast clips: original formats, behind-the-scenes, thought leadership, host moments, and cultural commentary, all aligned to the voice and values of the brand.

2. Build a best-in-class social ecosystem that grows audience size, engagement and retention, while driving consistent traffic from social platforms to full episodes on YouTube.

3. Establish a recognisable and differentiated brand identity across all social platforms that scales audience trust, loyalty, and cultural relevance.

Competencies

• Demonstrated success scaling large, engaged audiences and managing online communities for major creator, media or entertainment brands.

• Strong creative ideation skills with experience developing original content formats tailored for social, especially for TikTok, Instagram Reels, YouTube Shorts, X and LinkedIn.

• Strategic thinking paired with platform fluency, analytics insight, and the ability to connect short-form content to long-form consumption.

What Success Looks Like

• Within 6 months, The Diary of a CEO social platforms are more than a clips feed. They’re a vibrant content destination with original formats, deeper brand storytelling, and significant social-to-YouTube viewership uplift. This will in turn lead to continued social growth.

• By 12 months, the show is recognised as the most socially influential podcast globally, with a distinctive identity, a rapidly expanding audience, and consistent long-form growth fueled by a world-class social brand.

You’ll Thrive Here If…

• You’re as excited by audience signals as you are by storytelling.

• You’re obsessed with where culture is going, not where it’s been.

• You prefer systems over guesswork and experiments over opinions.

Your Background Might Include

• You don’t just know how to make content go viral. You understand how to build brands that matter. You’ve taken social brands beyond basic distribution and transformed them into destination channels.

• You’re deeply familiar with the creator economy, audience psychology, and storytelling at scale. You bring big ideas, operate with high autonomy, and move fast, constantly evolving content to stay ahead of the algorithm and the audience.

• You’ve worked with or led large audience accounts and built strategies that convert attention into action.

Location

London - Shoreditch, we are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.

Process

Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skills, experience and passion.

Phone Call with the Talent Team - You will share a call with our talent team who will answer any questions you have about the role, our business and any next steps.

1st Interview - This first stage will involve meeting your potential manager and team members.

2nd Stage Interview - Task - Through the task round you get an insight into the day to day responsibilities of the role and we get the opportunity to understand how you work.

Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.