Senior SEO Lead

The Very Group; Liverpool; Hybrid; GBP 30,000 - 55,000; Full time

Job summary

A prominent retail company in Liverpool is seeking an experienced SEO lead to drive growth in its digital ecosystem. This strategic, hands-on role involves leading a team and working closely with agency partners. The ideal candidate will have a deep understanding of SEO, proficiency in key tools, and experience in a fast-paced retail environment. Benefits include a hybrid working model, flexible benefits allowance, and potential bonuses. Join us to help families get more out of life while developing your career.

Benefits

Flexible, hybrid working model

30 days holiday + bank holidays

Bonus potential

LinkedIn Learning access

Up to 25% discount on Very.co.uk

Matched pension up to 6%

£6,500 flexible benefits allowance

Qualifications

• Experience leading and developing a team.
• Ability to optimise site architecture and technical SEO.
• Proven track record in driving organic traffic.

Responsibilities

• Drive significant growth in SEO visits and revenue.
• Design and execute SEO strategies aligned with objectives.
• Collaborate with agencies and tech teams for optimal performance.

Skills

Deep understanding of SEO

Expertise in metadata and content gap analysis

Strong communication skills

Data-driven mindset

Experience with tools like Ahrefs and Google Keyword Planner

Experience in fast-paced digital retail

Tools

Ahrefs

Google Keyword Planner

Search Console

Bing Webmaster

Screaming Frog

GA4

Jira

Job description

About us.

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

We’re looking for an experienced SEO lead to drive fast growth in our SEO channel across our digital ecosystem. This is a strategic and hands‑on role, working closely with our agency partners, developers, and internal teams to deliver measurable, fast‑paced growth.

You will be responsible for:

• Drive significant growth in our SEO visits and revenue
• Lead, develop and manage a team of 13
• Designing, executing, and measuring SEO strategies that align with our ecommerce objectives
• Conducting advanced keyword research and opportunity analysis
• Pro‑actively identifying and prioritising initiatives that drive organic traffic and improve rankings
• Collaborating with our agency & tech team to optimise site architecture, internal linking, and technical SEO elements
• Leading improvements across core web vitals, site speed, schema markup, and device usability
• Managing canonicalisation, hreflang, redirects, and URL structure with precision
• Driving offsite authority through Digital PR and outreach campaigns

About you.

• Deep understanding of SEO, Google crawling, indexing, and search intent
• Expertise in metadata, content gap analysis, and EEAT principles
• Strong communication skills and the ability to mentor junior team members
• A data‑driven mindset with a focus on cross‑channel integration and prioritisation
• Experience working with tools like Ahrefs, Google Keyword Planner, Search Console, Bing Webmaster, Screaming Frog, GA4, and Jira
• Experience working in a fast‑paced digital retail environment

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £6,500 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business‑related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in‑person or held remotely.

You can expect a two‑stage interview process for this position:

1st stage - An informal 30‑45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd stage - A one‑hour formal task based interview. This will be held in‑person at our Liverpool office.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.