Senior Revenue Marketing Manager

Avalara, Inc.; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading tech company is hiring a Senior Revenue Marketing Manager to drive pipeline growth for tax and compliance solutions in the UKI & EMEA regions. The role involves developing demand generation programs, managing multi-channel campaigns, and reporting on pipeline performance. Candidates should have 10–15 years of B2B marketing experience, particularly in demand generation within SaaS or Fintech environments. This position allows for hybrid work with one day in the London office weekly.

Benefits

Competitive compensation package

Paid time off

Paid parental leave

Bonus eligibility

Private medical insurance

Life insurance

Disability insurance

Qualifications

• 10–15 years of B2B marketing experience, emphasizing demand generation.
• Experience in SaaS and/or Fintech environments.
• Experience overseeing revenue outcomes.
• Familiarity with tax compliance and/or e-invoicing is beneficial.

Responsibilities

• Develop demand generation programs for core and e-invoicing solutions.
• Deliver multi-channel campaigns considering compliance cycles.
• Create pipeline velocity and bookings performance.
• Report on funnel performance and ROI data.

Skills

B2B marketing experience

Demand generation

Experience with marketing automation platforms

SaaS environment experience

Accountability

Experience in tax compliance

Tools

Salesforce

Job description

What You’ll Do

Avalara is hiring a Senior Revenue Marketing Manager to drive pipeline and bookings growth for our tax and compliance solutions across UKI & EMEA. This role is critical to scaling demand in a regulated and evolving market and requires a marketer who brings thoughtfulness, diligence and accountability to everything you do.

You will report into the Senior Director Marketing - International. This is a hybrid role and you are willing to work from our London office one day per week.

What Your Responsibilities Will Be

• You will develop end-to-end demand generation programs for core and e-invoicing solutions across priority markets in EMEA.
• You will deliver multi-channel campaigns (paid digital, ABM, field, and partner-led motions) in consideration of regulatory mandates and compliance cycles.
• You will create pipeline velocity and bookings performance through disciplined planning, execution, and optimization.
• Operate with a clear focus on performance, forecasting, and accountability against pipeline and bookings targets.
• Report on funnel performance, pipeline contribution, and ROI with high data integrity.
• Use insights to improve conversion, efficiency, and impact, not just volume.
• Work across a matrixed global organization, partnering with Product Marketing, RevOps, Sales, Partners, and regional leaders.

What You'll Need to be Successful

• 10–15 years of B2B marketing experience, with an emphasis on demand generation.
• Experience in SaaS and/or Fintech environments.
• Experience with tax compliance and/or e-invoicing would be beneficial.
• Experience overseeing revenue outcomes, not just campaigns and program.
• Experience with Salesforce, marketing automation platforms, and reporting tools.
• A mindset rooted in thoughtfulness, diligence, accountability, and ownership.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.