Senior Programmatic Manager

Redefined; City of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading global marketing firm in London is seeking a Senior Programmatic Manager to lead and execute Programmatic campaigns. The role demands strong programmatic activation experience, the ability to manage complex campaigns, and excellent client management skills. This permanent position offers a competitive salary and flexible working arrangements, encouraging a diverse and inclusive workplace.

Benefits

Competitive salary

Flexible working arrangements

Tailored benefits package

Qualifications

• Strong programmatic activation experience required.
• Advanced knowledge of MS Office Suite is essential.
• Experience using industry standard ad serving/buying tools.

Responsibilities

• Lead planning and execution of Programmatic campaigns.
• Mentor Programmatic Account Executives and Managers.
• Build and manage varied Programmatic campaigns.

Skills

Programmatic activation experience

MS Excel

PowerPoint

Ad serving tools

Analytical skills

Tools

Amazon

DV360

Trade Desk

Google Analytics

Job description

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We're hiring for a Senior Programmatic Manager as part of dentsu in London.

Purpose of the Role

The Senior Programmatic Manager role is responsible for leading planning and accurate execution of Programmatic campaigns as well as solid experience in DSPs and Programmatic technology. Taking a key role in successful delivery of campaigns, they will demonstrate best-in-class media planning across multiple media channels, and great client management.

Key Responsibilities

• Demonstrate advanced understanding of Programmatic technology and the wider digital ecosystem, building relationships with key partners by being a key contact point in creating new opportunities for activation.
• Supporting, training and mentoring of the Programmatic Account Executives and/or Programmatic Account Managers, in delivering all campaign planning and implementation.
• Showcase the ability to build, manage, optimise and troubleshoot varied Programmatic campaigns that span the marketing funnel, utilising market-leading DSPs.
• Be comfortable and confident manipulating large data sets to pull out meaningful insights for clients against their KPIs.
• Utilise exceptional communication skills to effectively liaise with the internal team, forge close bonds with existing clients and develop frameworks for emerging programmatic channels.
• Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, B2B product development and award entries.
• Own commercial practices including invoicing, spend delivery, investment and margin management to help drive the profitability of the department.

Qualifications + Skills

• Strong programmatic activation experience & ideally good experience across multiple programmatic channels.
• Advanced knowledge of MS Office Suite, particularly MS Excel and PowerPoint
• Experience using industry standard ad serving/buying tools such as Amazon, DV360, Trade Desk, Meta, Amazon and Google Analytics.
• Exceptional knowledge of the market both locally and globally, and the role that programmatic display plays within the digital ecosystem.
• High degree of numeracy and literacy.
• Detail orientated with first class analytical skills.

What we offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday.
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:
London

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent