Senior Product Marketing Lead – Fintech & Crypto

Bcb Group; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading provider in digital finance is seeking a Senior Product Marketing Manager to drive the customer journey for payment and digital asset products. This role demands a visionary who can execute go-to-market strategies, improve user experiences, and collaborate with cross-functional teams. An ideal candidate will possess fintech expertise and the skills to craft compelling narratives that resonate with users. This position offers competitive compensation and opportunities for personal growth within a dynamic organization.

Benefits

30 days annual leave

4 wellbeing days per year

1 company volunteering day per year

Qualifications

• Proven experience in product marketing within the fintech sector.
• Deep empathy for user experience and passion for exceptional customer experiences.
• Experience thriving in fast-paced environments, ideally within a startup or scale-up.
• Ability to think strategically about the customer journey while also executing hands-on.
• Exceptional communication skills to simplify complex concepts.

Responsibilities

• Develop and implement product marketing go-to-market strategies.
• Craft a consistent and compelling narrative across all product touchpoints.
• Map the end-to-end customer journey, identifying points of friction.
• Manage and guide the Product Designer for an effective user experience.
• Work with teams to ensure strategic alignment and advocate for the customer.
• Conduct market research and competitive analysis.
• Empower sales and customer success teams.

Skills

Fintech & Payments Expertise

Customer-Centric & UX Sense

Startup/Scale-up Mindset

Strategic & Hands-on

Communication & Influence

Job description

A leading provider in digital finance is seeking a Senior Product Marketing Manager to drive the customer journey for payment and digital asset products. This role demands a visionary who can execute go-to-market strategies, improve user experiences, and collaborate with cross-functional teams. An ideal candidate will possess fintech expertise and the skills to craft compelling narratives that resonate with users. This position offers competitive compensation and opportunities for personal growth within a dynamic organization.