Senior Product Manager (Notifications and Lifecycle)

Palta Ltd; United Kingdom; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A pioneering health tech company in the UK is seeking a strategic product leader to enhance user engagement and drive long-term retention. This cross-functional role emphasizes collaboration with engineering and marketing teams to implement effective CRM strategies, ensuring alignment across product surfaces and optimizing user experiences. The ideal candidate will possess strong analytical skills and extensive experience in B2C mobile products. This position offers a competitive salary, stock options, and flexible work arrangements.

Benefits

Welcoming and inclusive company culture

Competitive salary package

Remote and hybrid work opportunities

Flexible hours

Premium SIMPLE subscription

Qualifications

• Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C Mobile Products.
• Strong understanding of retention mechanics, activation funnels, and behavioral nudges.
• Experience with messaging technologies (e.g. push notifications, Live Activity).

Responsibilities

• Own the end-to-end Notifications strategy.
• Collaborate with engineering, design, analytics, and QA to deliver product changes.
• Drive deep analysis of user behavior and improve key metrics.

Skills

Lead PM experience

Strong analytical skills

Understanding of retention mechanics

Experience with messaging technologies

Technical fluency

Job description

Simple Life i is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We are looking for a strategic product leader to lead the strategy and execution of how we communicate with our users. You will drive long-term retention, activation, and reactivation, build the CRM product roadmap, and implement scalable systems that directly impact key user and business metrics.

You’ll work cross-functionally with Engineering, Marketing, Data Science, and Core Product teams to deliver the best experience to our users. This is a highly visible, systems-oriented role that combines product craft, platform thinking, a data-driven approach, and user empathy.

Key Responsibilities

• Own the end-to-end Notifications strategy, including push, Live Activity and in-app messaging.
• Balance retention uplift, irritation, and churn risk through evidence-based decision-making;
• Work with product teams across Simple to define the CRM journey according to existing and new product flows;
• Own the experimentation framework: hypothesis design, prioritization, segmentation, and implementation;
• Collaborate with engineering, design, analytics, and QA to deliver product changes and CRM-driven experiences;
• Ensure alignment and consistency across CRM touchpoints and product surfaces;
• Drive deep analysis of user behavior, AHA moments, and retention levers; track and improve key metrics;
• Develop scalable CRM frameworks covering frequency, timing restrictions, cross-funnel logic, and personalization;
• Develop requirements for analytics for operational monitoring as well as experimentation metrics;
• Ensure CRM quality via structured QA, localization workflows, and production monitoring.

What we are looking for

• Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C Mobile Products;
• Strong understanding of retention mechanics, activation funnels, and behavioral nudges;
• Experience in growing at-scale consumer products and understanding growth via improved user experiences;
• Experience with messaging technologies (e.g. push notifications, Live Activity, email systems or in-app messaging);
• Strong technical fluency; able to work closely with engineering: provide requirements and set up processes;
• Proven ability to define strategy, manage roadmaps, and execute cross-functional projects;
• Strong analytical skills; comfortable with dashboards, A/B testing, and data-driven decisions.
• Experience with AI tools in work operations.

Nice to Have

• Experience in health, fitness, or wellness products;
• Experience building behavioral segmentation or user-state machines;
• Hands-on experience with Braze or similar platforms;

What We Offer

• A senior role with real influence over product growth;
• Autonomy in decision-making and experimentation;
• A strong cross-functional team and a data-driven culture;
• Room to innovate, systematize, scale, and leave a mark.

Perks and Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.