Senior PPC Executive

ao.com; Bolton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A technology retailer in Bolton is seeking a Senior PPC Executive to lead and optimize their PPC campaigns across Google Ads and Microsoft Ads. The ideal candidate will have hands-on experience managing PPC campaigns, strong analytical skills for data interpretation, and excellent relationship-building abilities. This role emphasizes collaboration within teams to plan impactful campaigns while ensuring efficient budget management. Competitive benefits include 25 days of holiday plus bank holidays, pension contributions, health and wellbeing perks, and much more.

Benefits

25 days holiday plus bank holidays

Pension matched up to 5%

Discounted gym membership

Enhanced family leave

On-site perks including free breakfast

Qualifications

• Experience managing PPC campaigns in Google Ads and Microsoft Ads.
• Strong analytical skills to derive insights from data.
• Ability to manage multiple tasks and meet deadlines.

Responsibilities

• Build and optimize high-performing PPC campaigns.
• Analyze data metrics to inform decision-making.
• Collaborate with teams for campaign planning.

Skills

PPC campaign management

Analytical skills

Excel proficiency

Organizational skills

Relationship building

Adaptability

Tools

Google Ads

Microsoft Ads

Excel

Looker Studio

Job description

We’re on the lookout for a Senior PPC Executive to join our Commercial team and help us make big things happen in AO’s Mobile sector. You’ll be the driving force behind our PPC campaigns, managing everything from setup to optimisation across Google Ads and Microsoft Ads.

If you love digging into data, writing ads that grab attention, and finding smart ways to boost performance, this role is for you. It’s all about making sure our campaigns deliver the best bang for our buck while helping customers find the tech they love.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

Here’s What You Can Expect To Be Doing

• Running PPC Campaigns: Build and optimise campaigns that really perform across Google Ads and Microsoft Ads, focusing on the mobile retail space.
• Crunching the Numbers: Dive into CTRs, CPAs, and conversion rates using tools like Looker Studio and Excel, then turn those insights into action.
• Managing Budgets & Keywords: Keep our spend efficient and our keywords sharp with regular reviews and smart allocation.
• Creating Ads That Pop: Write ad copy that stands out and test different headlines, descriptions, and CTAs to keep improving results.
• Keeping an Eye on the Competition: Stay ahead of market trends and competitor moves using Auction Insights and other tools.
• Working as a Team: Collaborate with commercial and analytics teams to plan campaigns for big retail moments like Black Friday and product launches.

A Few Things About You

• Hands‑on experience with PPC campaigns in Google Ads and Microsoft Ads. Bonus points if you’ve worked with SA360 or automated bidding tools.
• Strong analytical skills and confidence with Excel, turning data into clear, actionable insights.
• A natural organiser, able to juggle multiple tasks and prioritise effectively to hit deadlines.
• Great at building relationships and explaining performance in a way that everyone understands.
• Always curious and adaptable, keen to learn new trends and keep up with the fast‑moving world of PPC.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly – and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension: Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• VIP at the AO Arena: we have loads of opportunities to win free tickets and pre‑sale access!
• Health & wellbeing: discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts: exclusive discounts across our product range.
• Family leave: Enhanced Maternity, Paternity and Adoption leave.
• Making a difference: 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks: start your day with free on‑site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To see all our benefits and perks, visit our AO Benefits page.

Job Title: Senior PPC Executive Location: Bolton

AO is for everyone!

We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work.

We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.

We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.

And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer.

After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve.

The data collated won't have any impact on your application and is not shared with hiring managers or the recruitment team.

If you experience any issues during your application, please email your CV to [e-mail]

Thank you for completing your application for the position of Senior PPC Executive.