Senior Media Executive

Publicis Groupe; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading media agency in Greater London seeks a digital planning professional to oversee campaign execution across multiple channels including Paid Search and Social. The role requires support in client management and implementation of strategies. Ideal for those with strong digital media understanding and interpersonal skills. Enjoy hybrid working with excellent benefits including an opportunity for global working weeks and additional leave for personal well-being.

Benefits

Pension plan

Life Assurance

Private Medical

Income Protection

Work your world opportunity

Reflection days

24/7 helpline

Family friendly policies

Hybrid working arrangements

Birthday day off

Qualifications

• Experience in digital media and planning.
• Ability to manage client relationships effectively.
• Keen interest in media technology and marketplace.

Responsibilities

• Support campaign strategies and provide analysis.
• Manage the campaign briefing process.
• Respond to client requests professionally.

Skills

Digital planning process

Paid Social/Programmatic

B2B media ecosystem understanding

Interpersonal skills

Numerical and analytical skills

Attention to detail

Ability to work under pressure

Tools

Google Analytics

Data analysis tools

Job description

Overview

The Media Planning team is responsible for planning and overseeing the execution of campaign activations across Display, Paid Search & Social across a variety of clients. These are core channels, but the team also operates across TV, partnerships, influencer strategy and creative. Within this role, you’ll be working with the Planning Director and Account Managers to deliver integrated campaigns for one of our key clients. You’ll support the management of client relationships, working collaboratively to deliver best in class B2B media solutions. No two days are the same within the Media Team and it’s great for people who enjoy working within a team and developing strong relationships. This is a great opportunity to learn and develop through leadership across teams, exposure to end-to-end planning and organised training within the digital media space. Whilst the successful candidate will be well supported by the Account Planning Director and Account Manager(s) it is expected that they should be able to ‘hit the ground running’, and for the most part be able to work autonomously, acting as the key day-to-day support and contact for clients. The ideal candidate will be personable and approachable. There’s a lot of interaction with stakeholders internally and externally so a person which can lead conversations with larger groups would succeed.

Responsibilities

• Planning: Supporting the implementation campaign strategies, providing relevant insights and analysis from agency and client tools (e.g., Google Analytics, GWI Work, Bombora etc.) to help establish digital marketing opportunities for our clients to drive revenue & incremental growth
• Planning: Manage the campaign briefing process and to ensure accurate and timely delivery of work
• Planning: Analysis of cross-channel media performance, using website analytics & data from the channel platforms to establish the contribution each channel is delivering to find the optimal balance of media spend to exceed clients campaign targets
• Planning: Keeping up to date with digital trends both in media and our clients\' verticals to ensure we are always using the latest insights and best in class digital practices in our strategies
• Planning: Working with media owners across Social, Display, Search, etc. to identify new platforms, publishers and products that can help support client campaign objectives
• Planning: Strong understanding of key platform capabilities (e.g., Google, Programmatic, LinkedIn & Meta), and an ability to talk independently about opportunities in client meetings and with our team
• Planning: Demonstrate an understanding of the media and technology developments that influence performance planning and client’s business
• Planning: Proactively identify best-in-class and innovative media delivery partners (owners, tech, data) to support in delivering exceptional strategy/execution
• Account Management: Supporting the Account Manager(s) and leading on day-to-day client management, including keeping on top of email communication, running weekly client status calls and managing and filtering ad-hoc client requests
• Account Management: Responding to all client briefs and requests in a timely, professional and efficient manner
• Account Management: Passionate about delivering media solutions that maximise clients ROI from media investment regardless of the success metric being worked to
• Team Management: Ongoing communication and weekly meetings with our channel teams to ensure campaigns are delivered on time and exceeding campaign performance targets
• Team Management: Working closely with specialist teams to ensure an integrated approach across channels to ensure we are delivering optimal efficiency & performance for clients
• Team Management: Create a fun, collaborative and productive team environment by organising regular social activities, team meetings and knowledge sharing opportunities.

Qualifications

• What you\'ll bring:
• Experience in digital planning process
• Experience in digital media, with emphasis on Paid Social and/or Programmatic
• B2B experience and clear understanding of the B2B media ecosystem/ planning nuances a plus
• Strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives
• Strong organisational skills and attention to detail
• The ability to meet deadlines in a fast-paced environment; work under pressure and effectively priorities workload
• Great interpersonal and communication skills
• Dedicated, hardworking and organised
• Numerical, analytical with an eye for detail
• Strategic and creative in their approach
• Keen to learn
• Passionate about the new media marketplace and technology
• Ability to work independently, and as part of a wider team
• Promotes good work both internally and externally

Additional information

Publicis Pro has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

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