Senior Marketing Manager

Kallidus Ltd; Bristol; On-site; GBP 50,000 - 70,000; Full time

Job summary

A technology-driven company in Bristol is seeking a Senior Marketing Manager to drive revenue growth and customer expansion. The role involves orchestrating campaigns, collaborating with cross-functional teams, and using Salesforce for performance tracking. Candidates should possess proven B2B SaaS marketing experience, strong communication skills, and a proactive approach to execution. This position offers an opportunity to impact the company's growth trajectory significantly.

Qualifications

• Proven experience in B2B SaaS marketing.
• Demonstrated ability to run integrated, commercially focused programs.
• Familiarity with ABM principles and demand generation frameworks.

Responsibilities

• Build a deep understanding of key segments and customer needs.
• Design and execute integrated programmes for target engagement.
• Own ARR and pipeline contribution targets using Salesforce.

Skills

B2B SaaS marketing

Integrated marketing programmes

Salesforce capability

ABM principles

Excellent communication

Organized approach

Job description

Why Join Kallidus

People are at the heart of everything we do and the key to our success, so it’s important that we recruit individuals who share and represent our values. Curiosity, integrity, collaboration –these are the values we live by. You need to ask questions and to find out why. You need to be true to your word. And you need to be proud to be part of something bigger, working with others will come naturally to you. At Kallidus, we champion our people’s success.

Kallidus helps our customers nurture a culture of self-led learning and ensures compliance with a user-friendly learning platform that makes learning simple and effective, whilst also driving performance with continuous feedback, goal tracking and flexible reviews.

Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.

The Job

We’re looking for a Senior Marketing Manager who’s deeply aligned to revenue and confident driving impact across new business and customer growth. Sitting at the centre of our revenue engine, you’ll work closely with Sales, CS, Product Marketing and Ops to orchestrate and execute campaigns that convert, accelerate deals, and support customer expansion.

You’ll have a strong understanding of how our customers make decisions and you’ll be confident turning strategy into action, running integrated campaigns, managing events, and owning execution across the full lifecycle. You’ll be comfortable working in Salesforce and HubSpot, close to revenue numbers, and accountable for delivering outcomes and ARR contribution.

You’ll lead campaign delivery, support demand and customer growth programmes, and collaborate with revenue teams to ensure everything you run has clear commercial impact.

Your responsibilities

• Build a deep understanding of key segments and customer needs, shaping marketing strategies aligned to Kallidus’s broader growth objectives.
• Partner with Product Marketing to translate positioning, segmentation, and customer insight into effective campaign approaches.
• Feed customer and prospect intelligence (pain points, blockers, patterns) into cross-functional teams to inform GTM, messaging, and product priorities.
• Adapt messaging for different personas and lifecycle stages across both prospects and customers.
• Integrated Campaign & Programme Delivery
• Design and execute integrated programmes combining targeted account engagement with scalable demand generation.
• Lead multi-channel execution across digital, nurture, paid media, content, and events, partnering with specialists where needed.
• Ensure alignment between inbound and outbound motions through close collaboration with Sales, SDRs and CS.
• Develop proof points such as case studies, customer stories and value-based assets that support both acquisition and expansion.
• Continuously test, learn and optimise campaigns to improve conversion, velocity, and commercial ROI.
• Events & Activation
• Own the planning and delivery of key events, including industry events, customer sessions, webinars and small-format executive experiences.
• Ensure events support measurable pipeline creation, accelerate and/or expand ARR.
• Lead event promotion, logistics, attendee engagement, and follow-up in partnership with Sales and CS.
• Commercial Performance & Measurement
• Own ARR and pipeline contribution targets.
• Establish KPIs across pipeline contribution, campaign impact and channel or account performance.
• Use Salesforce confidently to track performance, understand pipeline movement and provide visibility to Sales and CS.
• Partner with MOps & RevOps to analyse results and optimise continuously.
• Maintain strong accountability for revenue impact and contribution to quarterly goals.

Your Skills & Knowledge

• Proven experience in B2B SaaS marketing.
• Demonstrated ability to run integrated, commercially focused marketing programmes across acquisition and customer growth.
• Familiarity with ABM principles, segmentation, buyer journeys and demand generation frameworks.
• Strong Salesforce capability and confidence working closely with revenue teams.
• Excellent communication, messaging and storytelling skills.
• A proactive, organised approach and the ability to execute end-to-end programmes with precision.

Kallidus is a disability confident employer. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.

Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people-first organisation, it’s crucial that our teams reflect global diversity.

Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity.

Proud member of the Disability Confident employer scheme.