Senior Manager Ecommerce

Hairburst LTD; Manchester; On-site; GBP 55,000 - 70,000; Full time

Job summary

A growing digital commerce company in Manchester is seeking a Senior Manager, eCommerce, to take ownership of the platform and drive conversion strategies across multiple markets. You will lead a team, optimize the customer journey, and run experiments to enhance site performance. Ideal candidates will have extensive experience in e-commerce, particularly in DTC environments, and a strong analytical background. This role offers a competitive salary package and performance bonuses.

Qualifications

• 5-8 years experience in e-commerce, ideally DTC or consumer brands.
• Proven leadership experience managing a small team.
• Strong analytical track record with conversion optimization.

Responsibilities

• Own the DTC platform with full strategic responsibility.
• Lead and develop a small e-commerce team.
• Drive conversion strategies tailored for different markets.

Skills

E-commerce strategy

Conversion optimization

Team leadership

Analytical skills

Technical knowledge

Tools

GA4

Shopify

Excel

Job description

This range is provided by Hairburst. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Senior Manager, eCommerce

Package: £55-70k + performance bonus

Own the experience. Drive conversion. Lead the platform.

Why this role, why now

DTC is our biggest channel. But our site experience isn't where it needs to be. We need someone to take ownership of the platform: the flows, the pages, the checkout, the data, and the roadmap.

This is a front‑end experience role, not a retention role. We have a dedicated Retention and Subscriptions lead who owns everything post‑acquisition (onboarding, churn, win‑back, LTV). Your job is everything before that: how do we turn visitors into customers?

The complexity: we run multiple sites across UK and Europe. UK has high subscription penetration. EU markets are earlier stage, more packs and bundles, lower subs attach.

Each market needs a different UX, flow and conversion approach. You'll own that strategy and execution.

You'll also lead and develop a small e‑commerce team (currently two Ecommerce Executives), setting standards, prioritising the roadmap, and building capability.

The mandate

Own the DTC platform. Full ownership of site experience across UK and European markets. Strategy, roadmap, execution.

Lead the e‑commerce team. Manage and develop two Ecommerce Executives. Set priorities, coach for quality, build a high‑performing team.

Drive conversion across all markets. You understand that UK ≠ Spain ≠ Germany. Different customers, different behaviours, different conversion strategies. You own the approach for each.

Optimise the customer journey. From landing page to checkout. Map the flows, identify drop‑offs, test the fixes, ship improvements. Build a culture of continuous optimisation.

Run a proper experimentation programme. A/B tests, multivariate tests, clear hypotheses, documented learnings. You don't guess; you prove.

Build the data layer. GA4, Shopify analytics, funnel reporting, cohort analysis. Create dashboards showing actual activity and opportunities.

Own site performance. Speed, uptime, mobile experience, Core Web Vitals. Set standards and hold the line.

Coordinate technical delivery. Work with developers (internal and agency) to ship improvements. Write clear briefs, manage timelines, and ensure quality.

Partner with the Growth Studio. Weekly sessions with brand, creative, performance, CRM, data, retail and marketplace specialists. Bring platform and conversion insight; they bring traffic and commercial priorities.

Work alongside Retention. Clear handoff: you own the experience to conversion, they own post‑conversion. Collaborate on subscription checkout and flows; churn, onboarding and LTV sit with them.

What success looks like (12 months)

• Conversion rate improved measurably across UK and EU sites
• Experimentation programme running consistently: regular tests, documented learnings, clear wins
• Site speed and Core Web Vitals strong across all markets
• EU sites performing better with market‑appropriate UX, not UK copy‑paste
• Dashboards live and used: funnel, conversion, drop‑off analysis by market
• Technical roadmap clear and delivering; platform easier to improve
• E‑commerce team developed: clear priorities, higher capability, good retention
• Growth Studio and Territory Managers making faster decisions because site data is clear
• Subscription checkout optimised (in partnership with Retention)

About you

• Product‑minded. Think in user journeys, flows, and experiences. Obsesses over customer movement and blockers.
• Proven leader. Managed people, set priorities, coached quality, built a delivery team.
• Analytically rigorous. GA4, Excel, Looker or similar. Build reports, spot patterns, turn data into action.
• Technically confident. Understand Shopify, brief developers, know site architecture, speak the language fluently.
• Experiment‑driven. Run real testing programmes with proper methodology. Distinguish valid results from noise.
• Commercially aware. Care about revenue, AOV, margin, market economics.
• Multi‑market thinker. Worked across multiple sites/markets, localisation beyond translation.
• High standards. Notice, fix, set bar for pages, checkout, mobile experience.

Signals we're looking for

• 5‑8 years in e‑commerce, ideally DTC or consumer brands
• Experience leading or managing a small team
• Strong analytical track record: conversion optimisation, funnel analysis, experimentation programmes
• Experience with Shopify (or similar), GA4, and testing tools
• Examples of UX or flow improvements you identified, tested, and shipped
• Evidence you've improved conversion through data and testing, not intuition

Apply

CV + 300 words answering:

"Tell us about a conversion improvement you led from insight to implementation. How did you identify the opportunity, what did you test, and what did you learn about how customers actually behave?"

Add your response as an appendix to your CV (single document) and submit via LinkedIn, or email to [e-mail].

We'll only acknowledge complete applications (CV + appendix). If you've taken the time to answer properly, we'll get back to you within 48 hours.

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