Senior Manager CRM & Loyalty (12 Months FTC)- Maternity Cover

Your Golf Travel Limited; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading golf travel company is seeking a Senior Manager CRM & Loyalty to enhance customer engagement and lead key transformation projects. This pivotal role involves executing a customer-centric CRM strategy, managing ESP migrations, and launching a new Loyalty Scheme. The ideal candidate has significant CRM experience and strong analytical skills, and will join a dynamic marketing team committed to delivering exceptional service. Excellent benefits and opportunities for growth are available.

Benefits

Annual Leave - 25 days holiday

Exclusive Brand Discounts

Health & Wellbeing benefits

Amazing Travel Perks

Growth & Development opportunities

Qualifications

• Proven senior level experience in both CRM and loyalty.
• Strong understanding of CRM best practices and customer segmentation.
• Excellent leadership and communication skills.

Responsibilities

• Own the end-to-end customer relationship strategy.
• Drive customer lifecycle marketing including acquisition and retention.
• Oversee migration to a new Email Service Provider.

Skills

CRM Strategy

Data Analytics

Project Management

Team Leadership

Email Marketing

Tools

ESP migration

CRM platforms

Job description

Senior Manager CRM & Loyalty (12 Months FTC)- Maternity Cover

Senior Manager CRM & Loyalty (12 Months FTC)- Maternity Cover

5 days ago Be among the first 25 applicants

This range is provided by Your Golf Travel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Your Golf Travel Ltd. is the world's leading golf travel company. We're passionate about delivering unforgettable golf experiences and pride ourselves on our customer-centric approach and expert service. As we continue to grow and innovate, we're looking for a commercially driven, data-savvy Senior Manager CRM and Loyalty to elevate our customer lifecycle strategy and lead key transformation projects on a 12 month fixed term basis.

Role Overview:

We are seeking a strategic and hands-on Senior Manager CRM and Loyalty to own the end-to-end customer relationship strategy, enhancing customer engagement, retention, and lifetime value. This is a pivotal role in the marketing team, responsible for leading CRM initiatives across all channels — with a strong focus on segmentation, automation, and personalisation.

With support from the Chief Marketing Officer, oversee with the migration to a new ESP (Email Service Provider) and drive the launch of our new Loyalty Scheme, both of which are high-impact projects aimed at improving customer experience and driving revenue growth.

Key Responsibilities:

• Execute the customer-centric CRM strategy for FY 25/26 aligned with wider marketing and business goals
• With support from the CMO and in-house tech team, oversee and drive the successful migration to a new ESP, ensuring data integrity, continuity of service, and improved automation and segmentation capabilities
• With support from the CMO and tech team, lead the launch of a new Loyalty Scheme, including strategy, operational setup, communications planning, and measurement of success
• Drive customer lifecycle marketing, including acquisition, onboarding, re-engagement, retention, and win-back campaigns
• Champion data-driven decision making — using insight, testing, and performance analytics to inform optimisation
• Collaborate with internal teams (Tech, Product, Sales, Customer Services) and external partners to ensure seamless delivery and ongoing development of CRM initiatives
• Manage a CRM Executive, providing leadership, development, and clear KPIs.
  
  

Requirements

• Proven senior level experience in both CRM and loyalty (ideally within e-commerce, travel, sport or leisure sectors)
• Hands-on experience managing ESP migrations and/or implementing marketing automation platforms
• Track record of launching or managing customer loyalty or rewards schemes
• Strong understanding of CRM best practices, customer segmentation, data analytics, and email deliverability
• Commercially minded with a strong grasp of how CRM impacts business KPIs such as retention, LTV, and conversion
• Proven strong line management skills to manage, coach and support development
• Strong project management skills — ability to lead cross-functional projects from concept through to execution
• Highly analytical, with proficiency in reporting tools and CRM platforms (Emarsys, Iterable, Bloomreach or Customer.io are advantageous)
• Excellent leadership and communication skills.
  
  

Benefits

Why Join Us?

• Annual Leave - 25 days holiday, increasing by 1 day per year of service (up to 28 days), plus the option to buy back up to 5 extra days each year
• ️ Amazing Travel Perks - Enjoy familiarisation trips to top golf and holiday destinations in the UK and overseas, plus exclusive discounts on golf holidays, flights, and hotels
• Recognition & Rewards - Be part of our annual company away trips for top performers and benefit from structured training and personalised development plans
• ️ Exclusive Brand Discounts - Save on top golf and sports brands, including Taylormade, Under Armour, and Ping
• Health & Wellbeing - Subsidised health club memberships, a fully funded Employee Assistance Programme (EAP), and a Cycle to Work scheme
• Sustainable Travel Benefits - Access our Electric Car scheme with Octopus EV and make your commute greener
• Growth & Development - Receive honest feedback, regular coaching sessions, and the opportunity to grow within a dynamic and supportive team
  
  

Ready to help us deliver world-class golf travel experiences?

Apply now and go the extra yard with us.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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