Senior Lifecycle Marketing Manager

Frontier Developments plc; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A healthcare technology company in the UK seeks a Senior Lifecycle Marketing Manager to drive retention efforts using data, creativity, and technology. You will manage campaigns across email, SMS, and more, collaborate with various teams to enhance patient engagement, and optimize lifecycle programs for long-term value. Experience in CRM and a strong analytical approach are essential for success.

Benefits

Share options

25 days holiday plus bank holidays

Health insurance

Enhanced parental leave

Employee assistance programme

Flexible working options

Training and development budget

Qualifications

• Proven experience in lifecycle or retention marketing.
• Ability to translate data into actionable insights.
• Experience managing cross-functional projects.

Responsibilities

• Lead retention and win-back campaigns across lifecycle channels.
• Execute loyalty and engagement programs.
• Collaborate to improve customer journey.

Skills

CRM experience

Analytical mindset

Project management skills

Segmentation strategies

Technical fluency in CRM platforms

Education

Bachelor's degree in Marketing or related field

Tools

Customer.io

Braze

Klaviyo

Job description

About Numan

Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting‑edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn Fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top‑tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role

We’re looking for a highly motivated Senior Lifecycle Marketing Manager to lead retention and winback within Numan’s Marketing Centre of Excellence. This is a pivotal role for someone who thrives at the intersection of data, creativity, and technology — using personalised, impactful communications to engage, convert, and retain patients. You’ll own retention and winback performance across email, SMS, push notifications, and direct mail, driving long‑term value through meaningful patient relationships. You’ll report to the Head of Lifecycle Marketing and work closely with Commercial, Product, Brand, and Clinical teams to design, deliver, and optimise best‑in‑class lifecycle programmes. It’s a blend of strategy and hands‑on execution, where you’ll constantly experiment, iterate, and scale what works.

You’ll be:

• Developing, executing, and optimising retention and win back campaigns across all lifecycle channels.
• Leading test‑and‑learn initiatives to validate new strategies, channels, and creative approaches.
• Designing and evolving loyalty and engagement programmes that increase customer lifetime value.
• Partnering with Data and Analytics to measure, report, and act on campaign performance and ROI.
• Using segmentation and behavioural insights to deliver personalised, contextual patient experiences at scale.
• Collaborating cross‑functionally to improve the end‑to‑end customer journey and ensure consistent messaging across touchpoints.
• Championing experimentation and continuous improvement, staying ahead of CRM and retention trends.
• Managing lifecycle projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

We’re looking for someone who has:

• Proven experience in CRM, lifecycle, or retention marketing roles.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Technical fluency in CRM platforms (Customer.io, Braze, Klaviyo, etc.), including campaign setup, QA, and automation logic.
• Experience developing segmentation strategies and personalised communications at scale.
• Excellent project management and stakeholder engagement skills.
• A proactive, results‑driven mindset and genuine passion for improving patient outcomes.

It’s a bonus if you have:

• Experience in a regulated industry (healthcare, pharma, fintech).
• Working knowledge of SQL, Google BigQuery, or similar analytics tools.
• Experience in a high‑growth, fast‑paced environment.
• A Bachelor’s or advanced degree in Marketing, Business, or related field.

Our benefits include...

• 📈 - Share options.
• 🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• 🩺 - Health insurance with Vitality.
• 🧸 - Enhanced maternity and parental leave.
• 🐥 - Nursery benefit provided by YellowNest.
• 💼 - Employee assistance programme (access to therapy, financial planning and discounts).
• ⚖️ - Generous pension (includes both employee and employer contributions).
• 💻 - Flexible working options, including a dog‑friendly office in Farringdon.
• 📚 - Personal training and development budget via Learnerbly.
• 👟 - Wellhubmembership, giving you access to over 2,000 locations in the UK.
• ☕️ - Free office snacks including breakfast items, soft drinks, tea and coffee.
• 🚲 - Cycle to work scheme.
• 🚆 - Season ticket loan.
• % - Discount on Numan products for your friends and family.
• 🤲 - Paid volunteering days.
• 📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.