Senior E-Commerce Executive

ao.com; Bolton; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading e-commerce company in Bolton is seeking a Senior Ecommerce Executive to enhance the online customer experience by analysing data and optimising the purchase funnel. In this role, you will develop and implement conversion rate optimisation strategies and lead A/B testing initiatives. The ideal candidate has proven experience in e-commerce CRO, strong analytical skills, and a knack for storytelling with data. The position offers competitive benefits, a supportive work environment, and opportunities for professional growth.

Benefits

25 days holidays plus bank holidays

5% pension contribution matched

Special access to AO Arena

Discounted gym membership

Free on-site parking

Complimentary breakfast

Subsidised Starbucks coffee

Qualifications

• Proven experience in conversion rate optimisation within an e-commerce environment.
• Ability to interpret data and turn insights into actionable strategies.
• Experience in A/B testing and experimentation frameworks.

Responsibilities

• Develop and deliver CRO strategies to improve onsite performance.
• Analyse customer behaviour to identify friction points.
• Implement personalised experiences across the site.

Skills

Conversion rate optimisation

Strong analytical skills

Excellent storytelling ability

A/B testing experience

Familiarity with analytics tools

Tools

GA4

Bloomreach

Coveo

Dynamic Yield

Monetate

Job description

We’re on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers’ online experience the best it can be - removing friction, adding personal touches, and making sure every click counts. You’ll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO.

Responsibilities

• Develop and deliver CRO strategies to improve onsite performance and customer experience.
• Analyse customer behaviour to identify friction points and optimise the purchase funnel, ensuring all initiatives align with wider business objectives and commercial goals.
• Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content.
• Drive initiatives that make content and messaging more relevant for individual customer segments.
• Use analytics to measure the impact of CRO initiatives and provide actionable insights.
• Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies.
• Lead and build A/B tests to validate hypotheses and measure performance improvements.
• Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations.
• Communicate findings and recommendations clearly to both technical and non-technical stakeholders.

Qualifications

• Proven experience in conversion rate optimisation within an e-commerce environment.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Excellent storytelling ability – translating data into compelling narratives about customer behaviour and optimisation opportunities.
• Experience in A/B testing and experimentation frameworks.
• Familiarity with analytics tools (GA4 preferred but not essential).
• Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate is essential.

Benefits

• olidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us!).
• Pension: Contribute 5% of your annual salary and we’ll match.
• Special access to the AO Arena – win free tickets and pre-sale access.
• Health & wellbeing: discounted gym membership, onsite spa, and our Help @ Hand scheme (virtual GP’s, mental health support, and more).
• Exclusive discounts across our product range.
• Family leave: enhanced maternity, paternity and adoption leave.
• Community contribution: 2 fully paid days a year to donate time to any charity of your choice.
• Onsite perks: free on‑site parking, complimentary breakfast and a subsidised Starbucks coffee each day.

Equal Opportunity

AO is committed to creating a welcoming and inclusive workplace where everyone can thrive. We value diversity and encourage people of all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations to apply.