Senior Director, Brand Economics

Interbrand Group; City of London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading branding consultancy in the UK is looking for a Senior Director to lead their Global Brand Economics practice. This role involves managing a team, developing client strategies, and delivering economics projects. Candidates should have significant experience in financial modeling and a history of steering growth initiatives. This position offers the opportunity to shape the practice and work with top clients, fostering iconic branding transformations.

Qualifications

• Proven accuracy in financial modeling and forecasting.
• Experience in a multi-year rapidly growing business.
• Consulting experience in advisory roles related to financial strategies.

Responsibilities

• Identify client problems and build solution architectures.
• Define project deliverables, timings, pricing, and quality standards.
• Sell projects by communicating benefits to clients.
• Work with teams to integrate GBE into the company framework.
• Manage staff expertise growth and delivery improvement.

Skills

Ability to socialize financial, statistical, research, or modeling ideas

History of creating business plans and revenue forecasts

Experience in capturing budget for growth initiatives

Navigated cross functional sign off on budgets

Tools

@Risk, Crystal Ball, or Simulation Models

Job description

Overview

Interbrand understands what it takes today to build the world’s most iconic brands. To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism. Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace. In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results. The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.

Practice Overview BE Senior Director Job Description The Global Brand Economics (GBE) practice at Interbrand delivers confidence to our clients so that they can make iconic moves that transform their brand. We work with all disciplines within our company to understand the business case for the brand investments our clients make. We leverage a range of data science skills, research methodologies, valuation approaches, and forecasting tools to deliver to our clients. We solve the most challenging branding questions using the most innovative methods available.

Role Description As a Senior Director, you will join the leadership team of the practice. As part of that team, you will have a voice in setting the direction of the practice as well as leading Brand Economics projects as part of a multi-disciplinary team. Your focus will be on growth whether that be advising client on their strategies or building services that deliver for our clients. You will have a team of 20 experts to help you manage data, conduct research, value brands, and forecast results as part of a client engagement.

Job Responsibilities

• Identify client problems and build solution architectures that solves their problem.
• Define project deliverables, timings, pricing, and quality standards that deliver the GBE solution
• Sell projects to client’s by explaining the benefits of project deliverables to clients and colleagues
• Work with teams to integrate GBE into Interbrand’s Thinking and Making framework
• Manage and develop staff so their expertise grows and their ability to deliver improves

Required Expertise

• Ability to socialize financial, statistical, research, or modeling ideas at all levels of a company.
• History of creating business plans, financial models, and revenue forecasts with proven accuracy
• Experience in capturing budget for growth initiatives in organizations.
• Navigated cross functional sign off on budgets and plans in a complex environment.

Differentiating Expertise

• Capital raises in a corporate development, venture capital or private equity role
• A role in a rapidly growing business in a multi-year setting.
• Confidence with forecasting tools such as @Risk, Crystal Ball, or Simulation Models.
• Consulting experience in an advisory role related to business, brand, or financial strategies.

Expected Outcomes

• Double digit compound average revenue growth for the BE practice
• Consistent feedback that the GBE Team is easy to work with and our delivery instills confidence.

Additional Information We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at [e-mail].

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services

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