Senior Digital Marketing Specialist

Pivotal; Norwich; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing agency in Norwich is seeking a Senior Digital Marketing Specialist to enhance their Email Marketing efforts. This role involves developing dynamic email strategies, building client relationships, and collaborating across marketing disciplines. Ideal candidates will have at least 3 years of experience in Email Marketing, excellent communication skills, and proficiency in design software. The position offers a vibrant work environment with growth opportunities, competitive perks, and a pet-friendly office.

Benefits

Benefits package

Collaborative work environment

Continuous learning opportunities

20 days holiday allowance

Paid day off for birthdays

Dog-friendly office

Beer Fridays

Team building events

Yard Coffee discount

Qualifications

• At least 3 years of experience in Email Marketing.
• Excellent communication skills for building client relationships.
• Proficient in design tools like Photoshop or Canva.
• Strong attention to detail and analytical mindset.

Responsibilities

• Develop and build dynamic emails optimised for different inboxes.
• Monitor email quality and deliverability.
• Write engaging copy and compile client performance reports.
• Assist across multiple marketing disciplines.

Skills

Email Marketing

Client Relationship Management

Organizational Skills

Design Software (Photoshop, Canva, etc.)

Analytical Skills

Creative Copywriting

Education

Relevant Degree (Marketing, Creative Writing, or Graphic Design)

Tools

Klaviyo

MailChimp

DotDigital

Google Analytics

Job description

Join to apply for the Senior Digital Marketing Specialist role at Pivotal

About the Role

Pivotal is hiring! We’re looking for a Senior Digital Marketing Executive with experience in Email Marketing and a keen interest in other areas of Retention Marketing.

Your primary role will focus on growing all areas of the Email Marketing department. This includes account strategy, designing and building emails, completing account setups, copywriting and reporting, building client relationships, and delivering results. This role will also work within the retention marketing team, with the opportunity to collaborate with our additional marketing disciplines.

It is vital to have a client-first, results-driven mindset. You will be expected to deliver results for clients in a fast-paced, demanding environment, with an easy-going and knowledgeable team around you to support you. You’ll need to be confident in “hitting the ground running", but we’ll have your back.

This is a fantastic opportunity for a proactive and enthusiastic team player to join the fastest-growing Norwich agency and work with incredible clients, including household names such as Euronics, Red Dragon, Trusted Reviews, Lisa Angel, and more.

Essential Skills & Experience

• Three-year experience with creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital
• Excellent communication skills are required to build client relationships, so previous experience working with clients or customers is essential.
• Excellent organisational skills: you can handle multiple projects across clients simultaneously, meeting various deadlines
• A willingness to learn and take ownership of your work, demonstrating a solid initiative
• With a keen eye for design, you will have previous experience using software such as Photoshop, Canva, Illustrator or Figma.
• You will have a creative mindset with a high level of attention to detail
• Excellent written English skills to produce engaging copy where required
• Strong analytical skills, with the ability to devise and deliver A/B testing across all areas of Email Marketing

Desirable

• Five years experience with creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital
• Experience in a previous E-Commerce or marketing role (in-house or agency)
• Experience with other E-Commerce software/platforms such as Google Analytics, Shopify, Magento 2, Amazon, etc.
• A degree (or other relevant qualifications) in relevant fields such as Marketing, Creative Writing or Graphic Design
• Experience in other Marketing departments, e.g. Conversion Rate Optimisation, PPC, SEO, Affiliate marketing

Key Responsibilities

• Develop and build dynamic emails and flows optimised for different inboxes and devices. This includes strategy, research, and design, all through building and scheduling using our email software.
• Accurately monitoring email quality and deliverability, general account maintenance
• Optimise the overall Email Marketing strategy for our clients & departmental process.
• Writing concise and engaging copy, including subject lines & preview text
• Compiling visual, comprehensive reports and audits for clients to report on performance
• Regular meetings with clients and Account Strategists to discuss strategy
• Assisting across multiple marketing disciplines to grow and consistently add value to the Pivotal retention marketing offering

Why Pivotal?

Pivotal is a digital transformation agency that works with market-leading brands worldwide. We offer a range of digital solutions across websites, marketing, and logistics, and we’re growing rapidly. The marketing department has doubled in size and offerings over the last 18 months, and due to this growth, we’re hiring again!

There are also opportunities to work alongside our other marketing areas, such as Conversion Rate Optimisation, Content, Paid Marketing and SEO.

Join us as a Digital Marketing Executive in our dog-friendly, vibrant city centre office and receive the following:

• Benefits package
• Collaborative and inclusive work environment
• Continuous learning and growth opportunities (dedicated development days)
• 20 days holiday allowance, with a day accrued each year of service
• Paid day off for birthdays
• Dog-friendly office
• Beer Fridays
• Team building events
• The Yard Coffee discount
• And more!

*Please note: This is a mainly office-based role, and we are looking for applicants local to Norfolk, UK*

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries IT Services and IT Consulting

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