Senior CRM & Lifecycle Lead — Braze Expert

Yoto Limited; United Kingdom; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading tech firm in the United Kingdom is seeking Senior CRM Managers to drive engagement and retention. This role involves owning the CRM strategy, designing campaigns across multiple channels, and leading a high-performing team. Ideal candidates will have strong CRM experience in a B2C environment, proficiency in using data for personalization, and a creative mindset. The position offers a competitive salary between £55,000 and £65,000, along with flexible working arrangements.

Benefits

Hybrid working options

Income Protection

Private Medical Insurance

25 days holiday plus bank holidays

Volunteer days

Regular company socials

Employee referral bonus scheme

Qualifications

• Experience in a B2C, consumer-facing business.
• Ability to personalise communications for specific audiences.
• Creative approach blending beautiful visuals with best practices.

Responsibilities

• Own CRM strategy and execution across customer lifecycle.
• Design and optimise multi-channel campaigns.
• Lead end-to-end campaign delivery from briefing to analysis.

Skills

Senior-level CRM or lifecycle marketing experience

Data-driven decision-making

Multi-channel CRM expertise

Experience managing and developing teams

Tools

Braze

Email

Push notifications

Direct Mail

Job description

A leading tech firm in the United Kingdom is seeking Senior CRM Managers to drive engagement and retention. This role involves owning the CRM strategy, designing campaigns across multiple channels, and leading a high-performing team. Ideal candidates will have strong CRM experience in a B2C environment, proficiency in using data for personalization, and a creative mindset. The position offers a competitive salary between £55,000 and £65,000, along with flexible working arrangements.